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Penny Arcade 11/30/2007 Jeff Gerstmann fired from Gamespot, allegedly for K&L review

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Spire said:
I bet they'll just be doing light damage control. Most likely "We can't talk about it but we promise our integrity isn't compromised."

Pretty much. They're going to say it has been blown way out of proportions and that they haven't commented out of respect for Jeff's privacy.
 

AstroLad

Hail to the KING baby
Hmm, I don't know about all that: I think they will either put Jeff out to dry or stand by him and expose what management and maybe even certain shady publishers have been up to. Otherwise why would they advertise the fact if they are just rehashing PR-speak? This is exactly the kind of things podcasts are for. Since it's not in printed form there is more room to discuss.

/sits back in chair to get ready for the fireworks
 
What's the deal with this Buzz Out Loud podcast anyway? From what I can tell it's an official CNET technology show, am I right?

Anyone regularly listen to this show? I'd like to hear some GAF opinions about what they're usually like before I listen to this Gamespot episode...
 
AstroLad said:
Hmm, I don't know about all that: I think they will either put Jeff out to dry or stand by him and expose what management and maybe even certain shady publishers have been up to. Otherwise why would they advertise the fact if they are just rehashing PR-speak? This is exactly the kind of things podcasts are for. Since it's not in printed form there is more room to discuss.

/sits back in chair to get ready for the fireworks

I'd eat my hat if they even remotely did anything like that, but they won't, so hat am saved.
 

AstroLad

Hail to the KING baby
Whoompthereitis said:
What's the deal with this Buzz Out Loud podcast anyway? From what I can tell it's an official CNET technology show, am I right?

Anyone regularly listen to this show? I'd like to hear some GAF opinions about what they're usually like before I listen to this Gamespot episode...

I've never listened to it either, but I'm just going to go by reports and play-by-play in this thread (which I'm guessing there will be a lot of). I'm not going to start patronizing them just because they've gotten a lot of press for alleged shady practices, especially if they choose to go the "let's crucify Jeff" route.
 

mcgarrett

Member
Whoompthereitis said:
Anyone regularly listen to this show? I'd like to hear some GAF opinions about what they're usually like before I listen to this Gamespot episode...
Haven't listened in a long time, but it's like a short, more-focused version fo This Week in Tech, if you've ever listened to that.
 

Shamrock

Banned
StopMakingSense said:
This should be interesting.



I don't see how? Obviously the mandatory meeting today is to go over CNet's plan to damage control this situation and their podcast is simply going to tow the company line.
 
Shamrock said:
I don't see how? Obviously the mandatory meeting today is to go over CNet's plan to damage control this situation and their podcast is simply going to tow the company line.

Oh yeah, I totally agree. SHould be interesting to see what they do choose to say about it, considering.
 
StopMakingSense said:
Oh yeah, I totally agree. SHould be interesting to see what they do choose to say about it, considering.

I think what they don't say will be the most revealing part.

We have a mandatory meeting at our usual recording time.

I think we all know what that will contain, and it would suggest the podcast will be nothing but damage control.
 

hclflow

Member
Vrolokus said:
As for whether "most outlets" should bother wading through this story... if nothing else, it allows them to raise the question of whether an outlet can truly be objective if some or all of the money they use to pay the bills comes directly from companies selling the products they're supposed to be objectively evaluating.

Whether or not a media outlet can be truly objective isn't totally a matter of where it gets its advertising dollars, though it can affect the journalistic process under certain business models, or at least appear to have a negative impact in the eyes of savvy citizens.

From a businessman's perspective, said advertising departments are outright foolish if they don't conduct market research in an attempt to diversify what advertising they use to fund operations. The importance of this is being magnified by the Gerstmann situation. When you put all (or most) of your eggs in one basket in the advertising world, you set yourself up for potentially disastrous situations. Pulled advertising isn't some new scourge of the media world. I saw it on quite a few occasions because of unfavorable reporting, and that's when smart businesses enact contingency plans to minimize losses.

When it comes to maintaining editorial integrity, what ultimately matters is whether the folks at the top can maintain a consistent barrier between the advertising and editorial departments. With respect to Gamespot specifically, any barrier between editorial and advertising could well have been compromised by the appointment of a marketing professional to head of editorial. But appearances can be deceiving, so anyone with the mindset of a journalist has to have doubt rooted in their thought process until verifiable facts can be obtained.

In my editorial experience, the only way this can be done is through complete transparency and autonomy. Reputable publications tend to pride themselves -- and rightly so -- on their editorial process. Objectivity is more than a rough concept in hard journalism; it's a highly respected credo. It's a gold standard that is increasingly not met these days, but it's something noble to always strive for in any respectable journalist's mind.

It seems apparent most of the larger gaming sites get the vast majority of their advertising revenue from gaming-related ads. In the wake of this scandal -- whether there's much truth to it or not -- I have to think those in power watching the situation will rethink their foolish advertising models to some extent.

If this situation has resulted in anything positive, it's alerted more people to media corruption. It's not a new problem, it's just that some have had their eyes opened to the fact that even something as relatively trivial as gaming media is subject to this vile problem.

We'll likely never see the whole story of this circus, as it's not really the type of situation that lends itself to transparency. Businesses these days are more weary than ever of litigation, so you're obviously going to see hesitancy on their part to discuss the situation.

I guess we're actually going to see what CNet has to say during what will no doubt be a carefully choreographed podcast, but at the same time I don't think the majority of folks posting in this thread will believe much of what anyone at CNet has to say, particularly if they allude to the possibility that Gerstmann was in fact released for entirely ethical reasons.

The company as a whole -- not to mention an entirely innocent developer -- has already been lyynched by this forum. It truly is sad, at the very least with respect to IO, but I guess I expected more from the mod team here. So, in a roundabout way, I guess my eyes have been opened to something new as well.

And as for more traditional media outlets covering this? They are going to keep it relegated to where it belongs -- the blogosphere -- until (read: if) verifiable facts can ever be attained.
 

nightowl

Member
hclflow said:
It seems apparent most of the larger gaming sites get the vast majority of their advertising revenue from gaming-related ads. In the wake of this scandal -- whether there's much truth to it or not -- I have to think those in power watching the situation will rethink their foolish advertising models to some extent.

Man that would be nice, however something tells me that they will never cut out what is so obviously the heart of their ad revenue.

Regardless, we know they are watching this closely (as is at least one of GameSpot's frequent advertisers btw), lets hope that improvements can be made. Just because other publications aren't directly burned in this doesn't mean they haven't been playing with fire.
 

D2M15

DAFFY DEUS EGGS
hclflow said:
In the wake of this scandal -- whether there's much truth to it or not -- I have to think those in power watching the situation will rethink their foolish advertising models to some extent.

It would be nice to think they would, but they won't, not least because nobody's posing the question of whether a chunk of the enormous advertising budget for K&L could have been used to make it a better game.
 

hclflow

Member
nightowl said:
Man that would be nice, however something tells me that they will never cut out what is so obviously the heart of their ad revenue.

I don't think any reasonable person would expect gaming sites to not have a sizable chunk of its advertising revenue come from gaming-related ads. Rethinking the model doesn't mean throwing the existing one out completely.
 

sugaki

I live my life one quarter-mile at a time
The thing is, Cnet DIDN'T can him for just his tone--it was his tone for a heavily advertised game. If he slammed Dynasty Warriors XXVI then management wouldn't care. But it is because it was tied to an IP that generates sales revenue.

Hence, it's not an editorial reason, but a sales/marketing-driven reason. Saying it's was "tone" is garbage, and they better own up to that. Plus, it's pretty pathetic for Cnet to buckle when a game company threatens to pull ads. Those threats come all the time--for them to act on it shows the new management's incompetence and lack of understanding of the industry.
 

bishoptl

Banstick Emeritus
Deku said:
the game just looks so last-gen, manufactured and panders to the same adolescent crowd as GTA that I really feel like the designers really don't care about the consumers anyway. It's just another formulaic sandlot title with a twist.
You haven't the first clue what it's about.
 
bishoptl said:
You haven't the first clue what it's about.

Sandlot, you say?
sandlot.jpg
 

Dot50Cal

Banned
"This is the kind of thing that decides whether we want to work here or not"

"They need to make extra sure that they reassure us as well as y'all"

Quote from the podcast, they admit that it sounds rather fishy, but they seem to say they will quit if this is the case. Their bosses are saying its not true but they still think something is up. They also want the video review back up, and don't think Jeff was overly harsh in the video review.
 
CNet is saying it wasn't because of the advertising. It's light damage control, as expected.

:lol @ them blaming Gamespot for fueling the fire. It is CNet's corporate that told them not to talk about it.
 

AstroLad

Hail to the KING baby
Dot50Cal said:
"This is the kind of thing that decides whether we want to work here or not"

"They need to make extra sure that they reassure us as well as y'all"

Quote from the podcast, they admit that it sounds rather fishy, but they seem to say they will quit if this is the case. Their bosses are saying its not true but they still think something is up. They also want the video review back up, and don't think Jeff was overly harsh in the video review.

Well that certainly beats a canned statement of lack of knowledge/importance of confidentiality/affirmation of integrity. As I said when this all broke, I do think it's all going to come down to plausible deniability. With Gerstmann keeping quiet, all the entities will lean heavily on that hallowed technique.
 

nightowl

Member
In the Buzz Out Loud podcast they keep referring to "GameSpot" as if the firing is separate from their executive teams that they share.

Is someone out there more knowledgeable than I about their structure able to say if there was anyone under the GameSpot division higher than Jeff that could have done this firing? Everything we've heard has indicated that it would have had to come down from CNet Management and wouldn't have been something that would have soley existed in the GameSpot division?

Also they point out in the podcast that he was Editorial Director, that they didn't have an Editor in Chief. If you don't have an EIC, is the ED basically acting as EIC?

Again, my own ignorance of the publisher internal structure makes me ask those that have more experience to share their insight on such things.

Thanks!
 
Blaming Gamespot was rather naive, and to be honest it sounded like they had been sweet talked in the prior meeting. They didn't sound particularly convinced.

Unfortunately it seems the only truth we will find from this is through Jeff, and I doubt he will ever talk about it during his working life.

nightowl said:
Is someone out there more knowledgeable than I about their structure able to say if there was anyone under the GameSpot division higher than Jeff that could have done this firing?

You're right, only CNet themselves could make the decision.

Gary Whitta said:
From "firm sources"...

They claimed to never comment on individuals, their response should be very interesting.
 

nightowl

Member
:D
Gary Whitta said:
From "firm sources"...

CNET/Gamespot will be commenting formally on Gerstmann-gate sometime tomorrow morning...

Hopefully its a mea culpa followed by targeted management "restructuring" and a promise of full autonomy for their editorial divisions going forward. Followed up by non-announced decision to not use game-related advertising for a reasonable amount of time.

Yeah, I'm a dreamer :D
 
nightowl said:
:D

Hopefully its a mea culpa followed by targeted management "restructuring" and a promise of full autonomy for their editorial divisions going forward. Followed up by non-announced decision to not use game-related advertising for a reasonable amount of time.

Yeah, I'm a dreamer aren't I?

It's as well you added that last sentence, I was about to commence laughing.
 

mosaic

go eat paint
There will be no mea culpa is my impression.

A mandatory meeting was held today and all in the room were told not to say one more word to the press.

My sources, who will continue to remain multiple and nameless, tell me no new information was given.

To paraphrase what was said: the situation was handled poorly, they didn't expect editorial to be so angry, and management had been unhappy with the direction of the site for the last year or so (specifically saying the executives' vision differed from the way the site was being run).

It's that last part that concerns me. Vision?
 

AstroLad

Hail to the KING baby
mosaic said:
It's that last part that concerns me. Vision?

That's exactly what they're going to fall back on: Gerstmann didn't fit into management's "plan" for the site, declining quality of work product, unprofessional approach, etc. Of course none of this having anything whatsoever to do with ad sales. Unless Gerstmann or someone else can has any other proof, they'll just be happy to take absence of evidence as evidence of absence, regardless of how many people actually buy it.
 

nestea

Member
Well, this isn't going to end well without any more firings or leavings. So who's going to be the next one out of the company, exec level or editorial? Any takers?
 

nightowl

Member
nestea said:
Well, this isn't going to end well without any more firings or leavings. So who's going to be the next one out of the company, exec level or editorial? Any takers?

The passionate jumper jumps first and then looks to see where he is going to land. The wiser jumper first finds a safe spot and then jumps.

Either way best wishes to those who are feeling froggy.
 

nestea

Member
mosaic said:
There will be no mea culpa is my impression.

A mandatory meeting was held today and all in the room were told not to say one more word to the press.

My sources, who will continue to remain multiple and nameless, tell me no new information was given.

To paraphrase what was said: the situation was handled poorly, they didn't expect editorial to be so angry, and management had been unhappy with the direction of the site for the last year or so (specifically saying the executives' vision differed from the way the site was being run).

It's that last part that concerns me. Vision?

"So this guy has been working here for 11 years? I doubt anyone will notice if we give him the boot."

What are they paying these guys?
 

Tieno

Member
mosaic said:
There will be no mea culpa is my impression.

A mandatory meeting was held today and all in the room were told not to say one more word to the press.

My sources, who will continue to remain multiple and nameless, tell me no new information was given.

To paraphrase what was said: the situation was handled poorly, they didn't expect editorial to be so angry, and management had been unhappy with the direction of the site for the last year or so (specifically saying the executives' vision differed from the way the site was being run).

It's that last part that concerns me. Vision?
Management out of touch with reality and their own employees.
 

deadbeef

Member
nestea said:
Well, this isn't going to end well without any more firings or leavings. So who's going to be the next one out of the company, exec level or editorial? Any takers?

Like others have said I'm sure, if the editorial staff feels that they are being strong-armed in some way, or that they can't give an honest review of a particular game, then the good people will probably leave as soon as another opportunity makes itself available.

nightowl said:
The wiser jumper first finds a safe spot and then jumps.

Yep
 
nestea said:
What are they paying these guys?

Indeed.

To say the situation was 'handled poorly' is an understatement.

If the situation has been like this for the past year or so, I'd say it's a perfect time for the rest of the team to pack their bags.
 
mosaic said:
There will be no mea culpa is my impression.

A mandatory meeting was held today and all in the room were told not to say one more word to the press.

My sources, who will continue to remain multiple and nameless, tell me no new information was given.

To paraphrase what was said: the situation was handled poorly, they didn't expect editorial to be so angry, and management had been unhappy with the direction of the site for the last year or so (specifically saying the executives' vision differed from the way the site was being run).

It's that last part that concerns me. Vision?
And how I wonder will the exec who handled the situation so poorly, and wasn't able to predict the aftershocks that should have been so easy to foresee, be reprimanded? My guess is his nice fat commission checks and end-of-year bonuses will remain unaffected. It's good to be the king.
 

dirtmonkey37

flinging feces ---->
Is anyone in the Bay Area attending the protest that will take place this Saturday (Dec 8 - Dec 10)?

It has its own little blurb in the SF Chronicle. If I see that some GAF members are participating, I'll jump right in as well.

Link: http://www.*************/pages/unio...6633&union_id=5044&msg_id=296103049#296103049

Here's an excerpt of the important information about the protest from the Gamespot forums:

 
dirtmonkey37 said:
Is anyone in the Bay Area attending the protest that will take place this Saturday (Dec 8 - Dec 10)?

It has its own little blurb in the SF Chronicle. If I see that some GAF members are participating, I'll jump right in as well.
link?
 

dirtmonkey37

flinging feces ---->
Okay, so the protest is real.

The man in charge has five confirmed participants on Sunday and Monday along with four on Saturday. I am speaking to him by means of AIM.

This is his user name: Drewtwo9999
 

Spire

Subconscious Brolonging
The Buzz Out Loud segment seemed honest but worrying. CNET has failed to even satisfy the doubts of their own employees, that is very alarming. As for CNET making a formal announcement tomorrow, does anyone honestly expect them to say anything beyond what their PR rep was saying over the weekend? Any official, PR approved statement from a company whose integrity is in serious question is rather pointless.
 
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