Vrolokus said:
As for whether "most outlets" should bother wading through this story... if nothing else, it allows them to raise the question of whether an outlet can truly be objective if some or all of the money they use to pay the bills comes directly from companies selling the products they're supposed to be objectively evaluating.
Whether or not a media outlet can be truly objective isn't totally a matter of where it gets its advertising dollars, though it
can affect the journalistic process under certain business models, or at least appear to have a negative impact in the eyes of savvy citizens.
From a businessman's perspective, said advertising departments are outright foolish if they don't conduct market research in an attempt to diversify what advertising they use to fund operations. The importance of this is being magnified by the Gerstmann situation. When you put all (or most) of your eggs in one basket in the advertising world, you set yourself up for potentially disastrous situations. Pulled advertising isn't some new scourge of the media world. I saw it on quite a few occasions because of unfavorable reporting, and that's when smart businesses enact contingency plans to minimize losses.
When it comes to maintaining editorial integrity, what ultimately matters is whether the folks at the top can maintain a consistent barrier between the advertising and editorial departments. With respect to Gamespot specifically, any barrier between editorial and advertising could well have been compromised by the appointment of a marketing professional to head of editorial. But appearances can be deceiving, so anyone with the mindset of a journalist has to have doubt rooted in their thought process until verifiable facts can be obtained.
In my editorial experience, the only way this can be done is through complete transparency and autonomy. Reputable publications tend to pride themselves -- and rightly so -- on their editorial process. Objectivity is more than a rough concept in hard journalism; it's a highly respected credo. It's a gold standard that is increasingly
not met these days, but it's something noble to always strive for in any respectable journalist's mind.
It seems apparent most of the larger gaming sites get the vast majority of their advertising revenue from gaming-related ads. In the wake of this scandal -- whether there's much truth to it or not -- I have to think those in power watching the situation will rethink their foolish advertising models to some extent.
If this situation has resulted in anything positive, it's alerted more people to media corruption. It's not a new problem, it's just that some have had their eyes opened to the fact that even something as relatively trivial as gaming media is subject to this vile problem.
We'll likely never see the whole story of this circus, as it's not really the type of situation that lends itself to transparency. Businesses these days are more weary than ever of litigation, so you're obviously going to see hesitancy on their part to discuss the situation.
I guess we're actually going to see what CNet has to say during what will no doubt be a carefully choreographed podcast, but at the same time I don't think the majority of folks posting in this thread will believe much of what anyone at CNet has to say, particularly if they allude to the possibility that Gerstmann was in fact released for entirely ethical reasons.
The company as a whole -- not to mention an entirely innocent developer -- has already been lyynched by this forum. It truly is sad, at the very least with respect to IO, but I guess I expected more from the mod team here. So, in a roundabout way, I guess my eyes have been opened to something new as well.
And as for more traditional media outlets covering this? They are going to keep it relegated to where it belongs -- the blogosphere -- until (read: if) verifiable facts can ever be attained.