For the record, what we're asking for isn't what we were making in advertising revenue. It's actually far less - we didn't think it was fair to ask for what we made in ad rev because the people whose jobs were to sell ads would now be shifted onto new things that made money, so it would be double dipping.
I came to the million number essentially by looking at what advertising contributed to our general overhead - stuff like utilities, rent, administrative costs, salaries to the generalists at PA, legal fees, health insurance, etc. The full cost of our overhead is far more expensive than that. Running a business just IS expensive. Before running one myself, I can tell you I didn't even fully understand the costs.
I share this with you because there's obviously a good discussion going on here and I wanted to contribute! We didn't go into all of this with the KS because we thought it just clouded the discussion and honestly, just gave the haters more unnecessary data to complain about.
(i wish i could chime into this thread more often, but I'm setting up our SDCC booth with Brian and doing interviews for this stuff etc. Thanks everyone so far that has supported it - you all know the forums hold a special place in my heart, specifically