The objection regarding the amount of money that Penny Arcade want to raise is due, in my opinion, to a simple failure to understand the overheads involved in running a business employing 14 people. The objections based on it not being a ‘specific project’ strike me as ridiculous: It has a clear aim, is bounded in time and purpose, and the rewards are mostly of some genuine value even, so it clearly is a discrete project, even if it’s not the same sort of project as what we’re used to seeing. And the idea that already successful projects shouldn’t use Kickstarter is just weird: you need to have an established community before crowdfunding will even work for you, so cutting off the most successful would be self-defeating in the extreme for Kickstarter.
The amount of dogma that’s grown up around Kickstarter in the few short years it has been running is surprising. One Kickstarter commenter said “KS is generally reserved for new inventions”, which is clearly not the case. Many of the most successful projects are founded on the basis of an existing property. Order of the Stick, a web comic which has been around for nearly a decade, used Kickstarter to fund reprints of its existing books as well as new work, raising $1.2 million in the process. And smaller projects like Fireside Magazine and P Craig Russell’s Guide to Graphic Storytelling have used Kickstarter not just to do one issue, but a second and, in all likelihood, further issues as well.