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Phil Spencer: "Not a fan of marketing deals with exclusive content"
- Thread starter MauroNL
- Start date
How can that be hypocritical, if it's not at all what he said? 🤔
TBiddy
Member
Exclusive content != timed exclusives.
Dash_Riprock
Member
Its weird seeing nowhere near as many people defend him as before. I guess this E3 finally exposed him to most people.
"Savior of Xbox" indeed.
Ashler
Member
Its exclusive anyway (for a duration of time). The only reason they're getting timed exclusives instead of full out exclusives this time around is that the One is trailing behind and developers don't want to lose sales on the leading platform.
TBiddy
Member
But that's not what this is about, at all.
anothertech
Member
Bwahahaaa the salt. Seriously, those of you defending any of this:
What MS is doing is the equivalent of Sony telling you you CANT EVEN HAVE DESTINY 2 FOR A FULL YEAR. You think that is better than a delayed strike and some skins? Get over yourselves.
It's all shtty practice, but they're both just as bad. Don't pretend he's a saint here. The hypocrisy is dripping through the cracks.
What MS is doing is the equivalent of Sony telling you you CANT EVEN HAVE DESTINY 2 FOR A FULL YEAR. You think that is better than a delayed strike and some skins? Get over yourselves.
It's all shtty practice, but they're both just as bad. Don't pretend he's a saint here. The hypocrisy is dripping through the cracks.
NinjamicWZ
Banned
I too am only a fan of things when I'm the one doing them.
ISee
Member
I disagree, microsoft is still twisting statements like in 2013. During the 360 erea they were all into exclusive content, suddenly they don't like it anymore while they paid for third party games like titanfall and tomb raider to be console/timed exclusives. In 2013 720p/900p upscaled to 1080p was irrelevant and suddenly native rendering is the most important thing in the world. DDR3 was just as good as sonys DDR5, now it is a huge deal. Kinect was a big deal, now they didn't even mention it for XB1X.
They just don't care and are willing to say whatever. Like in 2013.
Swass
Member
"Not a fan of marketing deals with exclusive content because it costs us twice as much due to us having half the user base of the competition"
FTFY Phil
Reminds me of Trump tweets in the Obama years opposed to his actual actions.
FTFY Phil
Reminds me of Trump tweets in the Obama years opposed to his actual actions.
TBiddy
Member
If we skip the hyperbole in your post, you do actually have some good points. Anyone on this forum (and elsewhere) taking pride in defending their company of choice needs to start realizing that neither Sony, MS nor Nintendo are doing anything to "please" the gamers. They are doing it to maximize their profits. And that includes changing policies whenever it fits them the best (MS), declining anything that can potentially threaten their business but still provide a huge benefit for their customers (Sony) or not testing their newest console properly, because it's expensive (Nintendo).
In short, they don't really give a shit about your feelings or that you're defending them online. They want your money. Not "you" as in you personally, but "you" in the general terms.
ForsakenLotus
Member
While I agree, is the Phil Spencer era innocent of this? And while I know its debatable, Microsoft has done something even worse (timed game exclusivity). Still, it's good to hear him say it and I hope the industry moves away from these practices.
panda-zebra
Member
BOOM.
ISee
Member
What hyperbole? Everything I said happened.
And yeah obviously everybody is doing PR and obviously they just want our money. That's like saying the sky is blue.
And you are wrong in one point. Feelings are very important when trying to sell things to consumers. It's even more important than facts and Microsoft is just bad in winning hearts. BS PR that contradicts itself isn't helping to change that at all.
To be fair they at least changed some important things.
anothertech
Member
TBiddy
Member
Microsoft never claimed that DDR3 was "as good" as DDR5, since that would be downright stupid and blatantly false. Of course feelings are important, but as both companies have proven time and again, they don't really care how you feel, as long as you buy their stuff.
If you've seen the outrage against Sony with regards to crossplay and EA Access, you'd know that Sony doesn't give a shit.
Ouch...I meant fake news!
Yeap.
"I don't like marketing deals"
Proceeds to show a plethora of timed exclusives at E3.
He may have looked for exclusive content, but the real issue here is these damn pesky leakers
Edit: Have any idea what they were specifically trying to get Matt?
Samanosuke Akechi
Member
panda-zebra
Member
Matt specifically stated exclusive content.
anothertech
Member
Wonder if he's talking about Anthem. That would suck balls but would be interestingly fitting lol.
ISee
Member
They said that ddr3+esram is the better solution.
So what is it now? Are feelings towards a brand important for consumers? Because you just said that it is important followed by sony doesn't care/is evil too. I still stay by my statement: you only buy something you like and sony is way better in communicating with their audience. Do they care about them on a personal level? No, of course not. But I never made that claim in the first place. All I said is that Microsofts PR statement are terrible and to easy to see through. Even hurting them in the long run.
NinjamicWZ
Banned
You know, I actually don't mind this kinda stuff, because it's all playing the game... a hustle. Sometimes it's even really entertaining to see the slight of hand and flame wars.
It's still just marketing, but the extra level of hypocrisy is basically signaling to people like crapgamer what they should talk about and how they should act, but then later saying "i don't like fanboys" who do exactly what you want them to, and give them ammo + spin to use.
It's like one of those movies like American History X or Green Room, where the neo nazi leader is way smarter than all his meathead foot soldiers and lives a normal, respectable life, then acts like he has no idea why there's a bunch of hardcore skinheads having heavy metal ragers in some warehouse property that he just happens to own whenever the police show up.
sidenote: just to be 100% clear, I'm not calling anyone racist or stupid, it's just an analogy that came to mind and those are good movies.
Saint of Killers
Member
Content deals and launch exclusivity amount to the same thing. Launch exclusives being worse than content exclusives. They're both shitty, of course they are, but content exclusivity is limited to bits of content, whereas launch exclusivity delays the game in its entirety from being released on other platforms.
The thing is, I wonder how many such exclusives are *actual* "launch exclusives" as opposed to their being exclusive out of the necessity of the dev being only able to work on one version at a time... (which Sony and MS then spin into launch exclusive/exclusive BS.)
The thing is, I wonder how many such exclusives are *actual* "launch exclusives" as opposed to their being exclusive out of the necessity of the dev being only able to work on one version at a time... (which Sony and MS then spin into launch exclusive/exclusive BS.)
Night Angel
Member
I'm shocked.
Maybe I won't have to eat my hat after all.
I'm gonna double down on Anthem.
Yep. Who was the company plastering exclusive all over their conference...
Phil is whack.
So in MS head
- marketing deals with exclusive content for a fixed period of time is BAD
but
- marketing deals for timed exclusives is GOOD
didnt MS started all of this during the PS3 / 360 era?
It is a worrying trend but for MS to judge is just hypocritical, how about lead by example, show us gamers and Sony that there are better ways to increase your "exclusive" games library
- marketing deals with exclusive content for a fixed period of time is BAD
but
- marketing deals for timed exclusives is GOOD
didnt MS started all of this during the PS3 / 360 era?
It is a worrying trend but for MS to judge is just hypocritical, how about lead by example, show us gamers and Sony that there are better ways to increase your "exclusive" games library
Expect MS does this all the time. Last gen, they always got the maps packs for COD first. They also got exclusive content for FFXIII and this gen ROTR didn't come to PS for a full year. Phil is full of shit on this. It doesn't matter if we are talking strikes or map packs or full games. You are still limiting content to players. And he says this after doing a conference where they announced a bunch of timed exclusives.
Saint of Killers
Member
Which is fine except for the fact Phil is on record as saying he doesn't like that kind of behaviour.
NinjamicWZ
Banned
Maybe you should have read the rest of the post you just quoted which explicitly comments on the idea of him denouncing said behavior while feeding into it with the type of PR spin that fuels fanboy posturing.
Which I don't even hold against him, because it's all part of the hustle.
Succinct Verbosity
Member
Bullshit. If they were in the lead they'd be pulling the same crap.
That, sure. But the poster compared timed content exclusivity with timed launch exclusivity. Which are two different things.
ISee
Member
Just curious because you brought up demagogy. How do you see digital foundry in a world where most people can't think for themselves and just blindly repeat what more intelligent people want them to believe. Is DF educating the uninformed or just profiting from (and fueling) the console war?
Serious question.
You can just PM me the answer, if you want too. Because this might derail this thread too much.
I disagree with you there. Having a timed exclusive strike in Destiny is huge. Having times exclusive Tomb Raider is huge too. But those are two different things.
and one could even argue that timed launch exclusivity is worst than timed content
anothertech
Member
Stillmatic
Member
Spending money to deliver content or whole games only to your own customers. Not exactly the same, sure, but criticizing one thing while doing the other is indeed hypocrisy.
I think it is. But I guess it is normal and we have to live with it. Reading a statement like the one from Phil after the Timed Exclusive Conference feels like a parodie.
Stillmatic
Member
I'd say it is for sure. Without exclusive content you can still play the game.
Melchiah
Member
Now, that's funny.
panda-zebra
Member
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