Marketing is more than just advertising. They may have deemed the core audience for the W101 to be the informed gamer so TV adverts weren't going to do much but preach to the choir. Giving it a whole Nintendo Direct, which is something a third party is very very unlikely to get, is another form of marketing. Also, did you like the boxart? Because, again, that's another part of marketing.After TW101? No. Not really? They seem inept at marketing anything that isn't developed by them.