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PlayStation 4 Brand Guidelines



Unconfirmed Member
This comes from a PDF file Sony Computer Entertainment Europe sent out. Pretty standard stuff, but still nice to see what they have set up. The file contains 30 pages, these are 18 of them (some are more or less copies of other pages with little new content).


Kid Ska

I Was There! Official L Receiver 2/12/2016
We're playful, cheeky, always question authority and have a mischievous, slightly naughty streak. We must do cool stuff that gets people talking.

Why do we need to see or know this?

I actually think its really interesting. Its a sort of inside view on how their marketing works - and just how coordinated the fonts and colours have to be. As someone who knows nothing about marketing, it's quite eye-opening. I'd love to see the Nintendo and Microsoft equivalents too.

I'm very glad you don't decide for us what's threadworthy.

Thanks Rösti for this - if you have any more similar content please post it!


Man I LOVE this stuff (I work in marketing). Thanks for sharing.

Actually trying to develop a list of standards for my employer.


So the game case is blue?

Really hope it ends up clear like the PS3 cases. Hell, just use that form factor with a PS4 logo. Also don't cut out plastic to make the cases feel cheap as hell. I love how solid the PS3 cases are compared to a lot of other cases, including the cut out blu-ray cases. Makes it feel like the more expensive product that it is.


Just as an fyi. This is standard operating procedure for brand marketing.

Are there really people here who think anything these companies do just "naturally" happens? unplanned/improvised/impromptu moments make up like .0000001% of these companies' actions.


I'm glad to see Sony's approach to a more cleaner yet abstract design for the brand. It reminds of the PS2 design.
I work for a small-ish apparel company and we do a lot of licensed goods. The brands we deal with include the big three auto manufacturers, as well as some famous outdoor "camo" brands. They all have branding guideline documents very similar to this, and they get updated every year or so, it seems like. It's always very interesting when I see a new one.

Thanks for posting this, OP, I'd like to see those for the other consoles (and handhelds) as well! EDIT: Oh, I see post #7 has the XBone's equivalent. Cool stuff!
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