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PlayStation 4 Brand Guidelines

Jackben

bitch I'm taking calls.
Feb 4, 2012
13,063
0
685
www.youtube.com
This will be useful for when posters are paid to create threads creating original content threads to discuss their love for the Playstation brand!

So we've seen this for PS4 & Xbone, is there an equivalent for Wii-U?
 

red731

Member
Apr 22, 2011
10,925
1
535
Thank you. Really great insight inside the PS brand. I want them to strive for unexpected, to be fearless and to break boundaries.

Rösti, thanks for the wallpaper man!
 

$h@d0w

Junior Member
Sep 30, 2005
4,775
0
0
Anyone know who the agency is who landed the advertising job for PS4? or is it just in house?
 

Guevara

Member
Jul 27, 2009
24,814
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I find these things really interested, not sure why.

When it's wrong you can always tell.
 

dsigns1

Member
Mar 19, 2012
792
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That UI shot of the profile is really nice. Looks like they are getting away from avatars and going with real photos.
 

kick51

Banned
Apr 18, 2013
9,818
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"mischievous, slightly naughty" seemed like a theme at some conferences this year.

UbiSoft had Aisha Tyler wearing a shirt that said "#girlwood" and had her yell "The games are at the booth, you know what to do, now go do that shit!" at the end of it. Then there was the Killer Instinct demo and it's "edgy" inferences. Sony took direct shots at MS. etc.

It was like a carefully planned, PR vetted way to look naughty, but most of this stuff just came off as awkward, aside from Sony since there was practical value in their brashness.
 

RibMan

Member
Aug 29, 2011
2,733
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Just as an fyi. This is standard operating procedure for brand marketing.
Yep.

Based on the document, it appears SCEE is driving the PS4 branding. This wasn't the case with the PS3, so it's going to be interesting to see what's done differently with SCEE in the driver's seat.
 

hitoshi

Member
May 28, 2006
1,059
0
0
Rösti;62939791 said:
This comes from a PDF file Sony Computer Entertainment Europe sent out. Pretty standard stuff, but still nice to see what they have set up. The file contains 30 pages, these are 18 of them (some are more or less copies of other pages with little new content).
Can you upload the whole PDF and maybe the images attached (like the BG)? :)