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[aristotle]

I made a 1920x1080 wallpaper for you.

Any chance for the blue & grey version as well? I wanted to get ahold of the PDF so I can do it myself, but no luck

 

[TGO]

Damn I getting major PS2 vibes, I love it

 

[Jackben]

This will be useful for when posters are paid to create threads creating original content threads to discuss their love for the Playstation brand!

So we've seen this for PS4 & Xbone, is there an equivalent for Wii-U?

 

[Ovid]

I made a 1920x1080 wallpaper for you.

Thank you kind sir.

 

[red731]

Thank you. Really great insight inside the PS brand. I want them to strive for unexpected, to be fearless and to break boundaries.

Rösti, thanks for the wallpaper man!

 

[magawolaz]

Thank you op, interesting stuff.

 

[Minigo]

I made a 1920x1080 wallpaper for you.

Thank you Rösti, I really appreciate it

 

[$h@d0w]

Anyone know who the agency is who landed the advertising job for PS4? or is it just in house?

 

[Guevara]

I find these things really interested, not sure why.

When it's wrong you can always tell.

 

[Menelaus]

Dat Helvetica Neue! Apple on notice!

 

[dsigns1]

That UI shot of the profile is really nice. Looks like they are getting away from avatars and going with real photos.

 

[Sorcerer Supreme]

Black and Red is out.

 

[kick51]

"mischievous, slightly naughty" seemed like a theme at some conferences this year.

UbiSoft had Aisha Tyler wearing a shirt that said "#girlwood" and had her yell "The games are at the booth, you know what to do, now go do that shit!" at the end of it. Then there was the Killer Instinct demo and it's "edgy" inferences. Sony took direct shots at MS. etc.

It was like a carefully planned, PR vetted way to look naughty, but most of this stuff just came off as awkward, aside from Sony since there was practical value in their brashness.

 

[RibMan]

Just as an fyi. This is standard operating procedure for brand marketing.

Yep.

Based on the document, it appears SCEE is driving the PS4 branding. This wasn't the case with the PS3, so it's going to be interesting to see what's done differently with SCEE in the driver's seat.

 

[kvn]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

http://news.xbox.com/~/media/Images...ing/Branding/XboxOneBrandGuidelines052013.pdf

Brand guidelines or design documents in general are pretty much standard.

 

[jordisok]

I don't know why, but I love stuff like this. Really interesting side of things.

 

[ReturnOfTheRAT]

Only this week did I really start to notice that it's PlayStation with a capital S.

 

[tamaster92]

This stuff is always super interesting.

The boxes look nice too

 

[Zok310]

Nice find.

 

[hitoshi]

This comes from a PDF file Sony Computer Entertainment Europe sent out. Pretty standard stuff, but still nice to see what they have set up. The file contains 30 pages, these are 18 of them (some are more or less copies of other pages with little new content).

Can you upload the whole PDF and maybe the images attached (like the BG)?