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[Rösti]

This comes from a PDF file Sony Computer Entertainment Europe sent out. Pretty standard stuff, but still nice to see what they have set up. The file contains 30 pages, these are 18 of them (some are more or less copies of other pages with little new content).

 

[alr1ght]

Black and blue PS2

 

[Impeccable]

Why do we need to see or know this?

 

[Interfectum]

Why do we need to see or know this?

Because it's interesting to some people?

 

[Antiwhippy]

Oh hey, I just finished a project based on this.

 

[SJRB]

Whoever is making the PS4 OT, take note. I guess.

 

[Dead Prince]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

http://news.xbox.com/~/media/Images...ing/Branding/XboxOneBrandGuidelines052013.pdf

 

[StrikerObi]

Why do we need to see or know this?

Why not? It's interesting stuff, plus it provides nice high quality images that amazing posters here can use to make sweet official threads.

 

[Kid Ska]

We're playful, cheeky, always question authority and have a mischievous, slightly naughty streak. We must do cool stuff that gets people talking.

:lol

 

[Rösti]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

http://news.xbox.com/~/media/Images...ing/Branding/XboxOneBrandGuidelines052013.pdf

Yes, they did. I still have that file.

 

[Mama Robotnik]

Why do we need to see or know this?

I actually think its really interesting. Its a sort of inside view on how their marketing works - and just how coordinated the fonts and colours have to be. As someone who knows nothing about marketing, it's quite eye-opening. I'd love to see the Nintendo and Microsoft equivalents too.

I'm very glad you don't decide for us what's threadworthy.

Thanks Rösti for this - if you have any more similar content please post it!

 

[MagicWithEarvin]

This is interesting stuff. Thanks OP.

 

[Bluekaveli]

I want an actual book on this.

 

[dosh]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

They (= marketing dept) always do this, for every product or brand.

 

[dskillzhtown]

Why do we need to see or know this?

It's a good education piece for people who have never seen anything like this. I have helped make these documents and the amount of detail we have to go into is crazy.

 

[Auto_aim1]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

http://news.xbox.com/~/media/Images...ing/Branding/XboxOneBrandGuidelines052013.pdf

Uh, they always do this to guide retailers and advertisers.

 

[woxel1]

Can we call it the PlayBone?

 

[pharmboy044]

Why do we need to see or know this?

This is most likely for their marketing team but what's the harm in knowledge?

 

[Jonboy]

Man I LOVE this stuff (I work in marketing). Thanks for sharing.

Actually trying to develop a list of standards for my employer.

 

[Puppet Shadow]

Why do we need to see or know this?

Base material for future gifs.

Thanks Rösti for this - if you have any more similar content please post it!

Come out of retirement, damn it!

 

[WillyFive]

Why do we need to see or know this?

If you care about stuff like this, it's a great find. For example, I care about this, and I found it really great.

 

[Orca]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

http://news.xbox.com/~/media/Images...ing/Branding/XboxOneBrandGuidelines052013.pdf

They do this for every console. Not sure why people acted like the Xbox One guidelines were somehow special.

 

[sTeLioSco]

thats the boxart for killzone shadow fall?

 

[JWong]

Remember guys.

The 'S' in Station is always capitalized.

PlayStation!

 

[mugurumakensei]

Just as an fyi. This is standard operating procedure for brand marketing.

 

[sheamus]

I want an actual book on this.

me too

 

[djplaeskool]

This is SOP for marketing and brand identification


Edit: Hahaha, beaten almost word for word.

 

[Mama Robotnik]

did they do this with the ps3? if they didn't did they do this for fun because of xbox's awesome branding?

http://news.xbox.com/~/media/Images...ing/Branding/XboxOneBrandGuidelines052013.pdf

Really interesting, thanks for this.

 

[JaseMath]

I love brand standards manuals. Whenever we get them from a client, I pour over them.

 

[iamvin22]

thanks you just made my job at work a lot better

 

[Mama Robotnik]

Come out of retirement, damn it!

Been working round the clock all week on something massive for GAF, not GIF related. Retirement my arse!

 

[Naked Snake]

Any way to get the PDF file?

 

[Kuroudu]

So the game case is blue?

 

[Rösti]

Any way to get my hands on the PDF?

I got it from Games Press, but it should be available on http://scee-press.com/ as well.

 

[Minigo]

Any high-res creative background image available for download? I'd love to use it as my desktop background

 

[nero2082]

Killzone boxart looks fresh

 

[JustAnotherOtaku]

So the game cases are like the Vita ones, only presumably not as small? Very nice.

 

[Concept17]

Very PS2-like.

 

[Jhriad]

So the game case is blue?

Really hope it ends up clear like the PS3 cases. Hell, just use that form factor with a PS4 logo. Also don't cut out plastic to make the cases feel cheap as hell. I love how solid the PS3 cases are compared to a lot of other cases, including the cut out blu-ray cases. Makes it feel like the more expensive product that it is.

 

[kick51]

Just as an fyi. This is standard operating procedure for brand marketing.

Are there really people here who think anything these companies do just "naturally" happens? unplanned/improvised/impromptu moments make up like .0000001% of these companies' actions.

 

[Rösti]

Any high-res creative background image available for download? I'd love to use it as my desktop background

I made a 1920x1080 wallpaper for you.

 

[jcm]

I didn't realize Sony had their own custom Helvetica.

 

[Dramos]

I'm glad to see Sony's approach to a more cleaner yet abstract design for the brand. It reminds of the PS2 design.

 

[Afrikan]

"We're playful, cheeky, always question authority and have a mischievous, slightly naughty streak. We must do cool stuff that gets people talking."

:lol

for some reason I instinctively read that in Jackie Chiles' voice.

 

[Kentpaul]

I made a 1920x1080 wallpaper for you.

Looks great on windows 7.

 

[Cornbread78]

Why do we need to see or know this?

MArketing management 101. Interesting stuff to see and read how companies manage their marketing...

 

[Deadly Cyclone]

Why do we need to see or know this?

As someone with a marketing background it's interesting to me to see this kind of stuff.

 

[Duane Cunningham]

I work for a small-ish apparel company and we do a lot of licensed goods. The brands we deal with include the big three auto manufacturers, as well as some famous outdoor "camo" brands. They all have branding guideline documents very similar to this, and they get updated every year or so, it seems like. It's always very interesting when I see a new one.

Thanks for posting this, OP, I'd like to see those for the other consoles (and handhelds) as well! EDIT: Oh, I see post #7 has the XBone's equivalent. Cool stuff!

 

[Captain Chaos]

Thanks for this op

 

[Huw_Dawson]

If anything, this will be useful to graphic designers who are making unofficial PS4 related stuff.