Guerrilla executive producer Angie Smets noted that the trailer was made as an “internal vision video about what first-person games could look like for the next generation,” and that it was originally “meant for internal use only.”
Meanwhile, executive Ken Kutaragi thought it would be a good idea to show the trailer off to boost the PlayStation 3 hype. After all, Kutaragi admitted it was running in real-time on PS3 hardware.
To which Smets explained, “We were watching this back home, going, ‘No!’ What did he just say? It’s not true! Then we figured, nobody will believe that, because it’s obvious that it’s all pre-rendered. Then we went online, and we found that lots of people believed it.”