Oh look, it's Weekly Tantrum Time again.
I wonder sometimes how the whole thing works. Maybe the US store is putting up stuff as fast as possible. For example, instead of waiting and releasing every week at a set time on wed, they choose instead to release on Tues as soon as they can get it ready.
If that is the case, then in a way it's quite consumer minded/friendly that they're getting stuff out as early as they conceivably can. But in a way it's also a bit anti-consumer, because you give people no indication of when during a 12+ hour period content will become available (often content already paid for) and I just feel it's pretty inconsiderate to ask people to hang around all day waiting for a mystery-hour content unlock.
This is compounded by the fact, EU... which doesn't normally update until tomorrow, made this content available this morning. EA acknowledged the content's availability for US accounts this morning.
Now here we are at 7 pm and still no unlock... it's pretty messed up. BF3 DLC should have been available this morning.
I guess saying so is a temper tantrum?