Because the convenience of buying a single box is what many millions of people want?
I legit don't understand why people can't get their heads around
this.
I'm a hardcore tecchie, I love tinkering with gadgets and machines. I always custom build my PCs.
Yet I will be there *day one* for a console launch because I just love the convenience, all-in packaging, and no dicking around with driver updates, incompatibilities, and so on. I imported an OG Xbox from the states. I was up at 4am to queue for my 360 and being over the moon when I got a Premium. I remember the joy of home delivery for my Xbox One, hah.
Also not sure about the argument here with MS games being on Windows making the Xbox pointless - they're serving two audiences. PC gamers who don't want an Xbox and gamers who don't want a big rig.
Right. This is the one where I understand it being harder for people to get their heads around:
"LOL Microsoft if you do that I don't need to buy an Xbox, I'll just use my PC".
That's the
whole point of what Phil Spencer is doing. If you're a Windows 10 gamer then you're a Microsoft customer, using a Microsoft product and the Microsoft store (for the MS-published games at least). Microsoft see this as a net positive, supporting their #1 product (Windows) and cementing customer loyalty / use there even if it "costs" them a console sale. Hence why the much-mocked MAUs are more interesting than sold-through console numbers going forward.
The big elephant in the room for me is Xbox Live Gold. Could we be seeing a bomba whereby multiplayer becomes free on console at E3, and Gold gets rebranded as a "value add" for those who want the free games and discounts - and comes to PC too? (Xbox Live Prime?!) IMO the value proposition is there, I'd certainly keep paying for gold even if multiplayer became free. It'd need to be insanely precisely messaged though to prevent cynics from saying "This is the first step to making multiplayer charged-for on PC and moving stuff behind a paywall".
edit: as always this is just me 100% speculating, I have no inside knowledge on any of this.