SCE takes aim at Asian market
House: SCE will release the PS Vita TV in Japan Nov 14, 2013, and in other countries after that. The reason why it will be launched in Japan earlier than in other countries is that there is no leading company in Japan's video streaming market. The company is planning to sell the PS Vita TV in China, South Korea, etc, but not in the US and European market at this point.
In the Asian market, SCE has high hopes for the Chinese market. This is not limited to the PS Vita TV. This applies to all of SCE's products.
At this point, the Chinese government prohibits the sales of home-use game consoles, but we expects that the prohibition will be dropped.
So, if the sales of home-use game consoles is permitted in, for example, the free trade zone of Shanghai, it will create a big business opportunity. We have high expectations for that.