My god, Sony apologists will go to any lengths to explain away a dumb decision.
I'm beginning to think that Sony are geniuses. Puts tin foil cap on, imagine...
Even after basically pioneering it Sony are planning on ditching Blu Ray all together in favor of compressed streaming methods, because they know people love settling for less.
So, they put up a front and make it seem like they are supporting UHD Blu Ray in a gamble to make other companies plan and invest in jumping all in because they, along with everyone else, think that Sony are about to yet again pioneer the next evolution of the Blu Ray format with UHD.
They even reveal plans for a stand alone UHD 4K Blu Ray player and decide to invest in more 4K content than anyone else in the form of their movies.
Sony reveal the "PS4K." The masses hear 4K and get hyped.
People start buying UHD 4K capable TV's. Many of them from Sony's own line.
They reveal the Playstation Pro sans UHD player after they know that certain companies have started to show their hand in UHD support.
Sony
knows that they can get away with nearly anything after all the goodwill that they have garnered and that their very large and loyal fan base will start to tear apart UHD physical media at all costs in order to downplay the missing feature.
Fast forward a year or two and UHD Blu Ray has crashed and burned and the other companies who had invested in it have been left hurt by the fall. Sony reigns supreme.
The consumers begin the waiting process all over again yearning for Sony to extend the next teet from which they can suckle.
-End Scene-