Sony's communication has been terrible, from day 1, it always is when anything goes wrong.
It's a big story, it made the mainstream media, when a story is this big you have to be on top of it and not give people reason to doubt, be vague, or let people start filling in the gaps themselves. The onus is on Sony to restore confidence, keep people informed, and meet the deadlines they set.
It's not just gaming journalism where this happens, look what happens to Apple when there is even a whiff of a fuck-up. The Internet loves stuff like this. The difference is Apple come down really hard to put their side across, and then give dates for things to address it which they hit and kill the story.
The fallout from something like this was always going to be big, but Sony have made it far worse than it could have been by appearing clueless and vague throughout.