2. In the comments on that post, several people chimed in with similar stories. One individual claimed to work for Waggener Edstrom, whose client list does include Microsoft, and alleged that this PR firm was "really trying to ramp up their presence on blog sites and Reddit in particular."
3. I have since communicated with Peter Wootton, Senior Vice President for Waggener Edstrom, who reviewed his firm's employee and contractor records and found no trace of the individual in (2) ever having worked for or with them, and as such that individual would have no knowledge of any of the operations of that firm. I reviewed the data he sent me and found it compelling enough to assert that it is true and correct.
4. I asked Mr. Wootton the following questions, on the record:
Is your firm now, or has it been in the past, engaged in using paid or unpaid staff, contractors, volunteers, or associates to post, comment, and/or vote on content for or on behalf of any company, firm, or organization in the /r/Gaming section of reddit.com? Has your firm ever advised or suggested to any other company, firm, or organization that it should use its own paid or unpaid staff, contractors, volunteers, or associates to post, comment, and/or vote on content in the /r/Gaming section of reddit.com?
5. His response appears below:
Totally fair question, Dan. The answer is no. Waggener Edstrom adheres to a strict code of ethics and conduct in terms of how we participate in social forums and services as individuals, and on behalf of the clients we counsel and represent.