One question that has been on my mind lately: How does the gaming industry view Game Pass? Is it a threat or opportunity?
For some studios, I can see how they might regard it as an opportunity; they forge a deal with MS to curate a small game or an older game to expose more customers to their content. But let us consider the other side.
Sony makes the Playstation platform and supports it as a publisher for their in-house studios. Content from the industry is sold through the Playstation Store, and Sony takes a 30% cut. This still looks like a fair deal when compared to selling a hard copy on a disc. Sony has an advantage because it is their platform and store, but the playing field is almost level. They still sell their games in the same market as everyone else, and keeping the marketplace attractive and diverse boosts the platform.
With Game Pass, MS will provide all of its first party games as part of the curated content. 3rd parties would need to negotiate some deal with Microsoft, who decides what ends up next to their titles. MS’s customers might be paying $180/year, and have access to more content than they have time to play. This would give MS incredible leverage to crush the rest of the industry if Game Pass ever became the dominant way to access interactive content. Sure, customers can buy whatever they want, but they may be just as likely to ask, Why should they spend more?
It all looks rosy today, and Game Pass subscribers (about 10 million currently) have lots of stuff to play, but what happens long term? Will EA, Activision, Crytek, From Software, Take-Two/Rockstar, Bandai, Bethesda, Capcom, Codemasters, Epic Games, Gearbox Software, Konami, Square Enix, THQ, Ubisoft, etc. support Xbox if they feel it poses a threat to their prosperity or survival?
If Game Pass is really viewed as a threat, then it might drive publishers to make deals with Sony, aside from the money offered.
Answer (1 of 4): Its 30%. It might vary depending upon the game and company, for example a AAA title from EA or Ubisoft which is expected to sell millions might have a lower fee, but generally the cut of selling a game on PSN or Steam or MS Store is same- 30%. Epic games thought it was too much ...
www.quora.com
This is part of a series of features with Xbox Game Studios. Check out the teams discuss life as a Microsoft-owned comp…
www.gamesindustry.biz
During a panel hosted by GameIndustry.biz at Gamelab 2019, several developers have voiced their enthusiasm about Xbox Game Pass.
www.onmsft.com