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SESSLER'S SOMETHING Nintendo Skipping Their E3 Press Conference

Not holding a press conference is pretty much equal to not turning up in terms of press coverage.

You understand they're having press events right? To reiterate, the ONLY difference between having a theatre presentation and a direct is that the former has people in the room, there's no difference to the rest of the world.
 
Literacy is important kids.

Or maybe you need to stop talking down to people and realize that he may not even meant it in the way I see you keep jumping on people for? To some people, Nintendo not showing a conference where they present new games and info is almost the same as them bowing out.
 
Not holding a press conference is pretty much equal to not turning up in terms of press coverage.

Not true. They're still showing off games in a streamed video (like always) and they're still showing games on the floor.

I guarantee you, if they announce something, we'll all still hear about it.

Let's give a hypothetical: What if Nintendo announces during the direct that they have gained exclusive rights to the Grand Theft Auto franchise? You think the press is just going to ignore it because they weren't in a big room with a ton of people and glaring lights?
 
Someone, please explain the difference between a live streamed press conference and a stream of a pre-recorded video.

What makes the general public watch one over the other? Please, someone explain to me the massive implications of this world shattering change.

The general public doesn't watch any of them. Only gamers watch these fucking things.

I don't get why this is so hard for people.

Nintendo feels that the one-size-fits-all model of conferences doesn't work, so they're doing tailored "conferences" for each different audience.

This is only a bad thing for people who are in the business of "E3 as sport" or "console warz."
 
Perfect

"nintendo lives in a bubble"

Baby_Mario_Artwork_2_-_Super_Mario_World_2.png
 
He's right.

They really need to show off some big titles in a big way in order to get the broader gaming audience talking positively about Nintendo. They certainly have the IP's to generate the kind of mindshare we're talking about if shown off the right way.

Instead it sounds like all we're going to get is some off-screen videos of people at the booth and game trailers released on Youtube during the conference.'

I'm sorry, but that's not good enough to arrest attention away from Sony and Microsoft. Feels like some cuckold shit, for lack of better words. Accepting a backseat instead of attempting to do battle as a fellow God of the Arena.
 
Which brings me to my question: why even show up at E3? If in the end none of this matters at all, why not pull a Rockstar and just save some money.

Playable games, you know, the best way to get a true impression of the new titles.

They are giving the press and whoever is there a chance to play their games.
 
Just do the E3 conference, AND the more targeted Directs. When it comes to industry advertising, the E3 pressers are one of the top venues, and Nintendo shouldn't scrimp on awareness given the state the WiiU is in.
 
Nintendo should just have an interactive E3 with playable demos, that are available during the E3 show, so Nintendo systems owners can feel like a part of E3 and perhaps spread the word. Has any of the console makers ever done this?
 
The thing is, these are the people Nintendo is hoping will hype Wii U games and spread good news.

Pissing off the press and letting them think Nintendo has already failed E3 is not a good plan.


Iwata just doesn't get the modern world.

I think he gets it just fine, in the past E3 live conferences made sense, in the modern world of twitter, facebook and youtube not so much.

I guess Sessler thinks he'll probably won't be invited to the press event so he needs to rant. And he is far from being spot on, the audience that watch a live conference and the one that watches the Directs is basically the same.
 
Or maybe you need to stop talking down to people and realize that he may not even meant it in the way I see you keep jumping on people for? To some people, Nintendo not showing a conference where they present new games and info is almost the same as them bowing out.

More people watch Nintendo E3 announcements online versus in person. Not doing it in a theatre means fuck-all.
 
I guess I don't really see the issue. Nintendo is still at E3, journalists will still get their hands-on time and exclusives, and the mainstream will still pick up on any big announcements Nintendo makes in the coming months.

Not having a one hour presentation filled with fluff and crappy audience reactions isn't that important. The games press is just mad they aren't getting pampered like they usually do.
 
Random off thought: Sony were very clever in not showing the PS4 as when they do at E3 it'll have mainstream coverage. MS if they show everything earlier - less so. Smart.

Not holding a press conference is pretty much equal to not turning up in terms of press coverage.

Bizzare statement; evidently untrue.
Conference VS Conference VS Conference is all a small bubble of crap. Its the stuff on the side that matters; increasingly third party conferences but also the footage and gameplay shown.
 
I feel its coming 100% from the same realm of reasoning that some people don't think the software situation will change from now over the lifetime of the system.

Not true with everything, but I just don't see Sessler's POV unless he really thinks E3 is the only way to connect with a certain part of the market...and that somehow the conference is the only part of E3.

It's not the ONLY way, but it's a big one. Wired, Gizmodo, and other not-necessarily-gaming-but-tech sites usually cover it and they don't with Nintendo Directs (that I see).

The problem here is that even IF this isn't a mistake, not having a conference will most likely outshine the information they present in their closed door presentations, mainly because of no press.

I don't get it. If I had TWO GIGANTIC billion dollar companies going head to head with me this holiday I would be doing a massive push for recognition and awareness. This just seems like the opposite.

I enjoy Nintendo Directs, in fact the 3DS is my most played system for a couple months ... but it's not what gets the word out. If your restaurant is not performing, you don't place coupons in the receipts of patrons already going there.
 
Nintendo bowing out of E3 is fucking madness.
They'll have barely any press coverage while MS/Sony run circles around them.
It depletes enthusiast mindshare.
No Nintendo at TGS, no Nintendo at E3 - the only time Nintendo will show their hand is fucking Nintendo Direct (which are mostly announced like a fuckin' day before they air.)
There is NOTHING good about this.

Do people not read the news or something? Nintendo isn't "bowing out at E3" They will have a Nintendo Direct instead of a Nintendo E3 Conference, they will have conferences for the press and business partners, and their demos will be at E3.

Seriously how many times do we have to say that Nintendo Will be at E3 before people finally get it?
 
It's true that ND are watched mostly by people who are already Nintendo fans, but not just them: last ND records (so, after they happened) obtained to see between 600k and 1 million views in one week, with 60-70% on eShop, the rest outside of eShop, so people who can perfectly be not a Nintendo fan / as much a Nintendo fan as others who watch the event. Moreover, I feel that importance of E3 in the grand scheme of things is exaggerated. One example for all: 3DS at E3 2010 and its launch in 2011.

3 million people own a WiiU. Achieving that many views doesnt tell me only Nintendo fans are watching these things.
 
I agree with some stuff but mostly disagree

saying that the audience who watches Nintendo Direct is different than those who watch E3..

I mean, sure, but fact is the new outlets pick up everything that's up on Nintendo Direct anyway

this idea that random people not interested in Nintendo stuff will watch the Nintendo E3 conference or something is just weird

the major non-games news outlets will give 100% attention to the new consoles. Gaming sites will pick up every announcement made anywhere anyway, so people WILL know about Nintendo's new stuff
 
E3 Press Conferences are NOT important for the mass market non-core gamers that Sessler is talking about.

So five years ago showing a Wii on Oprah or Ellen or whoever were big mainstream wins, but now showing a dedicated 90 minute presentation on live television doesn't matter? Seriously?
 
He says that just doing ND's are bad because it's an echo chamber and doesn't reach a broader audience, but how would an E3 conference be any different? The average consumer doesn't give a shit or probably even know what E3 is. That's an event that the core gamer cares about. And the only other people that care about that are distributors, and Nintendo is taking care of them with a closed door meeting.

I think Sessler is still living in a time when E3 meant a lot more than it does now. It's just another show at this point. It's still the biggest show of them all, but it's not the grand slam event that it was years ago. We've seen companies holding more and more conferences before and after E3 to show their games instead of just holding them all back for E3.

Broader audience reads USA Today and other main stream media, so they will be reading about E3 in the main stream media which covers E3.
 
Which brings me to my question: why even show up at E3? If in the end none of this matters at all, why not pull a Rockstar and just save some money.

Because it is still valuable to have your games on the show floor?

Isn't it possible that the specific value of a live press conference no longer outweighs the costs (when you can distribute the same information in a much more controlled and targeted manner through NDs and closed-door press events), but other aspects of E3 remain a good investment?
 
Do people not read the news or something? Nintendo isn't "bowing out at E3" They will have a Nintendo Direct instead of a Nintendo E3 Conference, they will have conferences for the press and business partners, and their demos will be at E3.

Seriously how many times do we have to say that Nintendo Will be at E3 before people finally get it?

People want the narrative in their heads (aka... "Nintendo is going third party" or "Nintendo will scuttle Wii U") to be the real narrative. That's why they don't read the actual news.
 
This is simply not true. While they don't wait with bated breath over every announcement, a select few announcements will be reported on. You can bet your ass there will be coverage of Nextbox and PS4.

Yes there will be a blurb for 10 seconds about "the next Microsoft 360" and "Sony's new "PS4" and then that's it. This is all overreaction for nothing. for people NOT at the event, nothing has changed, you'll still get your videos, announcements, and information, just not stupid, time wasting skits going on for 10 minutes, or trying to watch some awkward celeb play Mario Next or whatever.
 
Further proof: Iwata just mentioning that they're not doing a conference in an investors meeting that took place in Japan at nearly 11:00PM EST last night has already caused many journalists, fans, and detractors to start up numerous discussions about it.

Who cares about the venue: it's the facts that matter. If Nintendo brings the heat, it'll stick, regardless of where they're saying it. That's how today's press coverage works. And if they suck ass, we'll hear about that too.
 
The recent Pokemon X/Y announcement got as much publicity as any E3 announcement. I remember it being the top trending item on twitter, seeing it on TV, seeing it on the front page of Yahoo, etc... Isn't that proof that the right announcement can have the same effect as a live E3 press conference?
 
Wrong and wrong. The Wii craze hit mainstream news hard as Nintendo enjoyed multiple stories about crazed parents waiting all hours of the night just to get a Wii for their children. As for E3, multiple tech news sites as well as even CNN and the like always cover news from E3, especially when it's the unveiling of new hardware like the Wii U or PS4.

People need to stop trying to act as if E3 isn't important because it really is now.
If it is so important, why did Sony announce the PS4 before E3. Why is Microsoft having an event just weeks before E3 to announce their new hardware? Last year Nintendo waited until after E3 to announce the 3DSXL during a Nintendo Direct.

If E3 is as important as it once was, why do all of the big 3 have their own event for their biggest announcements?
 
Hard to take him seriously after his god of war ascension rant. But I don't disagree that this is an issue for Nintendo.
 
Anyone tuning into a Nintendo E3 press conference would, I'm sure, watch a similarly timed Nintendo Direct instead. I don't see the big deal about all this as long as they're at the show showing off their games. And they will be.
 
Skipping an E3 press conference....it even says it in the title. People know whats going on. Im still wondering why they cant just do the normal thing in addition to the rest of this,

It's my understanding that they are still also doing the press conference, just no new announcements (everything will be known beforehand).

Either way it's a bad argument. Skipping TGS doesn't seem to have ever hurt them.
 
More people watch Nintendo E3 announcements online versus in person. Not doing it in a theatre means fuck-all.

So I'm guessing you have the numbers for how many people have watched Nintendo's E3 press conferences on TV compared to online Directs right? Please.
 
The recent Pokemon X/Y announcement got as much publicity as any E3 announcement. I remember it being the top trending item on twitter, seeing it on TV, seeing it on the front page of Yahoo, etc... Isn't that proof that the right announcement can have the same effect as a live E3 press conference?

No

No big stage with Usher = no good strategy
 
They're not arguing that E3 doesn't matter, they're arguing that doing presentations live doesn't hold much value when most people just stream it anyway.

But they are doing live presentations to journalists and retailers. Hell they even rented out the nokia theatre again so the costs are the same.
 
Ok, but people are arguing E3 doesn't matter in the end. So why even bother with these journalists?

Well, I don't agree that it doesn't matter at all.

If games would be shown on video in Directs and there would be no playable demos for the press to give their impressions to us, it would suck a bit.

Thankfully, that's not the case as Miyamoto said even before all this that Directs will be utilized to announce games and events like E3 would be used to let people experience the games.
 
People want software and they're showing software...I don't get why everybody's acting like old fogeys panicking over a small bit of change

People want Nintendo to succeed. Hiding your games for people already interested in Nintendo isn't advancing Nintendo's presence. According to Sessler, Wii did well because it reached non core gamers. Nintendo needs to parade the shit out of the Wii U and give reasons for people to be excited.
 
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