• Hey Guest. Check out your NeoGAF Wrapped 2025 results here!

SESSLER'S SOMETHING Nintendo Skipping Their E3 Press Conference

This would be the case with or without a theatre presentation by Nintendo. There's no difference for the vast, vast majority of the world who watches Nintendo's E3 announcements online versus through an E3 Direct stream.

That's true. Still, what I quoted, that the mainstream press doesn't care about E3, is 100% incorrect.
 
Well they can't really show sales charts this year so they probably don't want to bother :p

I think in the end the whole target audience etc doesn't really matter, it's the fact that they give up on the biggest VG press conference of the year ever at a time where they need much better communication. It does seem a bit... contradictory.
 
Further proof: Iwata just mentioning that they're not doing a conference in an investors meeting that took place at nearly 11:00PM EST last night has already caused many journalists, fans, and detractors to start up numerous discussions about it.

Who cares about the venue: it's the facts that matter. If Nintendo brings the heat, it'll stick, regardless of where they're saying it. That's how today's press coverage works. And if they suck ass, we'll hear about that too.

Basically this.
 
@ comments about youtube sucking:

Recently a post went viral about disabling connections to google cache servers because they were clogging up. For some people this made youtube load faster because the content was being served directly to them.

People blocked connections to 60,000 (Number made up based on what I remember someone else saying) different servers because someones blog post went viral and made its way to reddit and other places.

The reason those caches exist is to get video traffic off the internet as quickly as possible at the edge (where your ISPs router meets the start of the internet) and not congest the backbones the internet actually needs to transport non-static content.

TL;DR - some idiot told people how to break the internet and most of the people who did this "fix" didn't know exactly what they were doing. So now its impossible to tell if its broken because the caches are messed up, or if people aren't connecting to them so that they work properly.
 
I really dont understand this idea of "no big E3 conference = no one knows about your games"

do people think that E3 is something that just random non-interested people tune in to see?

we will get news from every single gaming-related news site anyway. Everything they announce no matter how will be all over the internet for the same INTERESTED people that would have watched E3 anyway
 
So did either of Nintendo's statements actually say that they would present E3 as a Nintendo Direct? Because I've looked like ten times now and it says that they haven't decided on a format yet.
 
You understand they're having press events right? To reiterate, the ONLY difference between having a theatre presentation and a direct is that the former has people in the room, there's no difference to the rest of the world.

The delivery of the content is all the difference. Any company could simply stream their product over the internet for people to watch, but the difference lies in how it is presented. That's what builds the buzz/mindshare with both the press and gaming enthusiasts.

Randomly announcing a Nintendo Direct a day before it airs and then revealing new software pales in comparison to revealing a selection of software after months and weeks of speculation and hype (E3.)
 
Press people like him have been fairly critical to Nintendo over the last few years (often with good reason)... I don't blame the company for minimizing their ability to affect messaging.

Secondly, they've waived participation in Tokyo Game Show many times before, so this is not unprecedented, insane behavior.

Moral: Get over yourselves, journalists.


I'm not sure if you could compare TGS with E3. I mean... there is sheer scale of difference. Just because one nation doesn't participate in Copa de Oro doesn't mean one nation can totally ignore World Cup.
 
Or maybe you need to stop talking down to people and realize that he may not even meant it in the way I see you keep jumping on people for? To some people, Nintendo not showing a conference where they present new games and info is almost the same as them bowing out.

but they are still showing games and announcements... whats the problem?
 
People want Nintendo to succeed. Hiding your games for people already interested in Nintendo isn't advancing Nintendo's presence. According to Sessler, Wii did well because it reached non core gamers. Nintendo needs to parade the shit out of the Wii U and give reasons for people to be excited.

The Wii U needs games - Nintendo will be showing games at E3. Splitting one big event into smaller ones doesn't equate to hiding games...
 
A question on this core theme of the complaint:

Nintendo directs are watched by Nintendo fans.
E3 Conferences are watched by everyone.


Crucial question, here: what is the key difference between the two broadcasts? Both are streams which inform people about games. The presentation differs between them, but not the content. Why do people seek out the latter and not the former? Is it because they're broadcast on multiple sites?

Why is it not possible for other news sites to promote, embed and broadcast the Directs but they can do it for the conferences? Why the double-standard?
 
"It's seems that they believe that Nintendo Direct are the best way to tell consumers their message. That is very disheartening to me. Yes, alot of people watch those Nintendo Directs but it's an echo chamber. They're Nintendo fans."

Couldn't have been said any better.

Hit the nail on the head with that.
 
The Sess is right. Nintendo Direct is great for us, but pointless for trying to get large amounts of people informed about Wii U. The really reaallllly bad tv advertising for Wii U majes that even worse.
Didn't stop mainstream press sites from picking up news about the Luigi direct a couples months ago. Good marketing after the fact is more important than live stream conferences and haphazard impressions from overworked journalists. If they are present in a good way at E3 in any form then their goal is accomplished, because they will not win the mega conference pissing contest when up against new hardware.

I agree the decision is weird, but ultimately pointless overall. The only thing they really miss out on is the more collective nature of hype generated at a larger conference, but its difficult to say how much that really means.
 
The delivery of the content is all the difference. Any company could simply stream their product over the internet for people to watch, but the difference lies in how it is presented. That's what builds the buzz/mindshare with both the press and gaming enthusiasts.

Randomly announcing a Nintendo Direct a day before it airs and then revealing new software pales in comparison to revealing a selection of software after months and weeks of speculation and hype (E3.)

Pretty sure they'll tell us when their video stream will be coming up, just like microsoft and sony.
 
People want the narrative in their heads (aka... "Nintendo is going third party" or "Nintendo will scuttle Wii U") to be the real narrative. That's why they don't read the actual news.

After all these hours people are still "What? Nintendo not holding a big E3 Conference? So this means Nintendo won't have any presence at E3 right? And the media will ignore Nintendo because they won't have a E3 conference"

I wish now that Nintendo did change their mind and have a E3 Conference just so we wouldn't be getting this, it's really sad now.
 
Well they don't want people not knowing what the WII U is, 3 E3s in a row.

iOI3G5qlDaDHA.gif
 
Many people that are not fans of all 3 companies watch all 3 press conferences. It's almost guaranteed that less people that aren't Nintendo fans will watch a Nintendo Direct. It's just not the same.
 
The amount of silly reactions to this news is incredible.

People are acting like Nintendo just abandoned traditional journalism to focus on people they already have won over.

Here's how it used to go..

Traditional Nintendo E3 > reported by press > reaches gamers

Now it's

Nintendo Direct > reaches gamers and press > reaches even more gamers.

The press are still going to report on every little peice of Nintendo news just like they always have. Even in the midst of E3. Nintendo will hold a Direct in the middle of the convention and it won't matter one bit to the general consumer in the end.

Also, people are acting like there's going to be no news to report on in the first place. New Mario Kart, 3D Mario, Wii Fit U, Smash Bros, Zelda and more are all CONFIRMED to be there.

It's like another world in here.
 
Except the one for journalists is apparently in the nokia theatre.

Y...you're just proving my point. The difference is marginal, and for anyone that watches E3 online, non-existent.

A question on this core theme of the complaint:

Nintendo directs are watched by Nintendo fans.
E3 Conferences are watched by everyone.


Crucial question, here: what is the key difference between the two broadcasts? Both are livestreams which inform people about games. The presentation differs between them, but not the content. Why do people seek out the latter and not the former? Is it because they're broadcast on multiple sites?

Why is it not possible for other news sites to promote, embed and broadcast the Directs but they can do it for the conferences? Why the double-standard?

There is no key difference.
 
I don't see the big deal about all this

That's because there's no big deal to see. People treat E3 like a sporting event, it's all about the noise and cock waving. Nintendo showing a new awesome game on Direct is just the same to me as showing it at E3 and they can probably do a better job of showing it on the Directs. All I need is the game reveal, what it looks like, what it's going to be about, some media, and when roughly I can expect it. I don't need some big crowd reaction to a game reveal. Zany GAF threads are the fun for me, and those still happen from the Directs.

I used to look forward to these, but there are other conferences to look forward to. However when E3 is over, Nintendo will still be pumping out Directs. I realize people love to extrapolate failure and forfeit out of everything though.
 
I think the problem is that Nintendo have denied for some people the perfect event to sit down in a theater, roll their eyes for 90 minutes, snark sarcastically at how bad Nintendo is at E3 conferences, remark how that new IP/multiplatform would not sell, and then go back to their hotel rooms and summit poorly and hasty written Nintendo-is-doomed articles.

Also, "live TV"? Seriously, where?
 
I watched all three press conferences even though I didn't have a DS/Wii for a while and didn't have a PS3 for a while. If I didn't have a DS/Wii, I wouldn't have watched these Nintendo Directs.

It just seems so strange.
 
It's true that ND are watched mostly by people who are already Nintendo fans, but not just them: last ND records (so, after they happened) obtained to see between 600k and 1 million views in one week, with 60-70% on eShop, the rest outside of eShop, so people who can perfectly be not a Nintendo fan / as much a Nintendo fan as others who watch the event. Moreover, I feel that importance of E3 in the grand scheme of things is exaggerated. One example for all: 3DS at E3 2010 and its launch in 2011.
Those outside views are still coming from people with enough interest in Nintendo to seek out the Directs. What they need right now is to reel in those who are not part of that audience, and a proper E3 conference is still one of the best ways to do it.
 
Its about the games, period.


This uproar is just insane.

You have to wonder how much efficient are Nintendo Direct compared to conferences. Apple does them, Samsung does them, etc..

How many people watched the PS4 meetting? and how many news spawned from it?. Yeah Nintendo Direct would show the same games Nintendo would show on a conference, But is clearly not the same.

All the spotlight will be on MS and Sony this E3. Maybe in the bigger picture it won't matter that much, but I don't understand why they need to back now when the Wii U needs more spotlight than ever.
 
The amount of silly reactions to this news is incredible.

People are acting like Nintendo just abandoned traditional journalism to focus on people they already have won over.

Here's how it used to go..

Traditional Nintendo E3 > reported by press > reaches gamers

Now it's

Nintendo Direct > reaches gamers and press > reaches even more gamers.

The press are still going to report on every little peice of Nintendo news just like they always have. Even in the midst of E3. Nintendo will hold a Direct in the middle of the convention and it won't matter one bit to the general consumer in the end.

Also, people are acting like there's going to be no news to report on in the first place. New Mario Kart, 3D Mario, Wii Fit U, Smash Bros, Zelda and more are all CONFIRMED to be there.

It's like another world in here.

..... I don't get it. Nintendo Direct is way of reaching MORE gamers than e3?
 
Also yes, only Nintendo fans will tune-in to watch Nintendo Direct

problem with that argument? everything that gets announced on Nintendo Direct is all over every gaming news site that covers every console anyway

you didnt watch Nintendo Direct because you dont care and like Sony/MS? 2 minutes later you go to your favorite gaming site and you know there's a new Zelda coming out

how is that any different?

believe me this move is reason to be worried, but this thing brought up some weird notions of what apparently people consider E3 to be
 
Hit the nail on the head with that.

Except he didn't. Who watched the press conferences? Nintendo fans. What's the difference? The same people who would have watched the nintendo press conference are going to watch whatever Nintendo puts out this year. Except this time when they watch it they won't see a bunch of journalists in a room.
 
The recent Pokemon X/Y announcement got as much publicity as any E3 announcement. I remember it being the top trending item on twitter, seeing it on TV, seeing it on the front page of Yahoo, etc... Isn't that proof that the right announcement can have the same effect as a live E3 press conference?

Where, exactly? Interested in this.
 
That'd be kickass, I was always hoping for an all Retro Direct.


Where they show off 2D Metroid on 3DS and Mach Rider for Wii U?

I'd also love a little behind-the-scenes of Retro studios, in the vein of Konami does with MGS4 or what they did last time for Bayonetta 2. I love that stuff.
 
So did either of Nintendo's statements actually say that they would present E3 as a Nintendo Direct? Because I've looked like ten times now and it says that they haven't decided on a format yet.

A rep from NOA said there would be a lot of Nintendo Directs between now and E3. I think the overreaction to this comes from people's emotional attachments to what E3 used to be. It's not an industry mega show anymore. If it was, Microsoft and Sony would have waited to swing their dicks out until their reveal conference. Attendance is expected to be 40% lower than the biggest event in 2005.
 
1 big presentation seems outdated nowadays anyway. Information moves so quickly and through so many different channels. I think what Nintendo is doing is smart, it seems they are going to appeal to each of various video game entities (press, gamers, retailers) separately, rather than try to condense everything into a half-assed hour long conference. Their past few E3 shows certainly haven't helped their newest platforms perform well in the market, so why continue with a failed strategy? Getting first hand impressions is the key for Nintendo me thinks.
 
I might be taking a pretty extreme view on this whole thing, but I think Nintendo have given up on the Wii U. Sessler is right; there is no way they'll move consoles by making announcements through such a focused medium like Direct. They already have the Core Nintendo fans on side; what can they possibly announce that will attract the rest of us enough to take our attention away from Sony and MS? That, coupled with all this love they're giving the 3DS.....

They've given up on the Wii U. That is the only conclusion you can come to.
 
This whole thing will depend on how much of the press actually get's to see Nintendo's presentations at E3 and actually gives a shit about Nintendo Direct.

Whenever there's a new ND it typically get's covered by people like Wired and such, but I'm still not sure that's doing a good job of getting the word out to the mass audience. Adam definitely laid out the central problem: how the hell is this gonna get the word out to people who aren't already aware of the Wii U? And actual awareness of the system's existence is definitely a main problem affecting the Wii U's sales.

Except he didn't. Who watched the press conferences? Nintendo fans. What's the difference? The same people who would have watched the nintendo press conference are going to watch whatever Nintendo puts out this year. Except this time when they watch it they won't see a bunch of journalists in a room.

The mainstream press attends Nintendo press conferences at E3. During the Wii years that was actually quite effective in getting people who don't even know what E3 is to find out about what happened there. I remember hearing word-of-mouth from people about Nintendo's E3 announcements mere hours after they were made from people who've never heard of E3.
 
A rep from NOA said there would be a lot of Nintendo Directs between now and E3. I think the overreaction to this comes from people's emotional attachments to what E3 used to be. It's not an industry mega show anymore. If it was, Microsoft and Sony would have waited to swing their dicks out until their reveal conference. Attendance is expected to be 40% lower than the biggest event in 2005.

Source for this?
 
Top Bottom