I know people want subtitles, but that's something that could have been folded in with the other subtitle stretch goals around the $2-3 million mark. In this case, the size of a certain demographic makes no difference or prominence over another type of language or the quality of the subtitles.
Were I them, I'd do the following:
- lay out a set of social media achievements (tweets, retweets, fanart, etc).
- if not today, add more tiers/merchandise options
- spur their fanbase to drive visibility as much as possible; there are scattered efforts to make banners, videos, etc. and they need to be unified through the KS
- open up Paypal support
- clearly lay out what it would mean to get to $10 million and beyond
I'd add:
- Replace the godawful dub from the pitch video with subtitles (Yu Suzuki) and voice acting from Shenmue 2 (Ryo/Shenhua scene).
- Include a "What's Shenmue?" video for newcomers. (not sure if they could get permission from Sega to use the Shenmue 1 cinematic feature included with Shenmue 2 Xbox)
- Add concept art. Lot's of it. Daily.
- Explain each stretch goal in detail in video format.
- Add some footage from highlight scenes from Shenmue 2, and have Yu Suzuki commenton those.
- Feature 2001-2003 pre-alpha Shenmue 3 DC/XB footage.(some people would kill for this, and it would massively boost the campaign)
- Make it possible to choose from a list of optional rewards. (like just the art book etc)