I am in love with this story. It's like someone took the bullshit byproducts of VC funding, crowdfunding, DRM and IoT and just squeezed them into a nutritious puree with enough Vitamin Schadenfreude to sustain me for days, maybe weeks.
I'm going to contact a few people in SV and see if there's a way we can invent a product that will insert the DRM juice bag for you! It will even turn it on and off for you!