Just STFU and accept that what Chiptole, Qdoba, Annie's, California Burrito, Moe's, and all of those other places are selling is not 'authentic Mexican food,' and that some people.. actually.. millions of people, really like restaurants like Chipotle, even though you don't like them because it's not "real Mexican." I love authentic Mexican restaurants, they're great, but it's not like Chipotle is trying to be your authentic-someone's-kitchen Mexican restaurant, they're not. They're making food that people like, and authentic Mexican food is something that people like, but they aren't trying to be the same thing. You don't have to be a food douche.