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Sony continuing strong ad push

S

steve

Banned
http://blog.us.playstation.com/2007/11/09/more-ps3-ad-spots-now-airing/

That makes The Simpsons, Call of Duty 4 and Assassin's Creed as 3rd party titles being advertised only for PS3 that I've seen in the past week.

This, in addition to their recent new ads for the system itself...

http://blog.us.playstation.com/2007/10/31/new-ps3-tv-ad-campaign/

Not to mention the numerous Ratchet & Clank ads I've seen.

Seems Sony finally has their act together, just in time for the holidays. It's about time.
 
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
 
EvilDick34 said:
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
Click to expand...

they never said "only on PS3". They just have a Ps3 symbol at the end with no mention of the 360.

And MS did the same with Madden 08
 
EvilDick34 said:
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
Click to expand...

the worlds "only on" are never used in the multiplatform ads, relax.
 
EvilDick34 said:
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
Click to expand...

They don't say only on PS3, they just don't mention the other platforms.

At any rate the aggressive advertising is working on me. I went from uninterested to wanting one as much as a 360.
 
COD4 and AC is split actually. There's X360 'exclusive' versions as well apparantly.
Edit: According to one neogaf user.
 
EvilDick34 said:
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
Click to expand...
Sounds like you don't know much about advertising to me.
 
citrus lump said:
They don't say only on PS3, they just don't mention the other platforms.

At any rate the aggressive advertising is working on me. I went from uninterested to wanting one as much as a 360.
Click to expand...
All my 360-owning friends feel the same way. The PS3 has their attention in a big way.
 
steve said:
It doesn't say only for PS3, it's simply advertising the fact that it's on PS3.
Click to expand...

Yeah, but some gamers (i.e. dumb teenagers and/or parents) might see the commercials and think that the games are only on the PS3.

It's a good idea, business wise.
 
Tideas said:
they never said "only on PS3". They just have a Ps3 symbol at the end with no mention of the 360.

And MS did the same with Madden 08
Click to expand...

And Skate, The Darkness, Stranglehold, Fantastic Four, Superman, etc...

Sony is just giving in a taste of their own medicine.
 
Wollan said:
COD4 and AC is split actually. There's X360 'exclusive' versions as well apparantly.
Click to expand...
That may very well be the case, but Sony certainly has the airtime advantage. I don't watch a lot of TV, so my opportunity for catching these commericals live should be pretty slim. Yet I've seen all of Sony's so far and can't say I recall seeing a 360 ad aside from Guitar Hero, which also featured the PS3 logo equally.
 
Finally they are getting the Marketing and Publicity act propely. Better than the random PR guy spitting out oblivious stupidty.
 
I don't think I've seen a single 360 version of one of the Simpson's commercials. There are LOTS of varations for the PS family though.
 
Are we going to get new threads every week to let us know Sony hasn't stopped all advertising and retreated from the industry? How about keeping us up to date on whether or not Generalissimo Francisco Franco is still dead?
 
ethelred said:
Are we going to get new threads every week to let us know Sony hasn't stopped all advertising and retreated from the industry? How about keeping us up to date on whether or not Generalissimo Francisco Franco is still dead?
Click to expand...

:lol :lol
 
Here in Spain something similar.

Smackdown VS Raw 2008, PsP, PS2 and of course Ps3, and I saw yesterday the first commercial of Ratchet, next week here in Euroland.

:D
 
Yeah, because this worked so well for Nintendo when they had the Gamecube logo showing up at the end of EA Sports commercials.

I do like the new PS3 ads focusing on the system, though.
 
dat blog said:
Exclusive titles such as Haze from Ubisoft and Metal Gear Solid 4 from Konami, plus Burnout Paradise, WWE Smackdown vs. Raw 2008, and Time Crisis 4 showcase a varied lineup that you can only find on PLAYSTATION 3."
Click to expand...

Eh?
 
knicks said:
And Skate, The Darkness, Stranglehold, Fantastic Four, Superman, etc...

Sony is just giving in a taste of their own medicine.
Click to expand...


There weren't any PS3 Stranglehold ads because there wasn't a PS3 Stranglehold at the time :lol

But I did just recently see a new one a few days ago that had PS3 on it.
 
Zealous, it's all in the wording. Exclusive titles like Haze and MGS4, plus multiplatform titles such as Burnout etc. add up to "a varied lineup you can only find on Playstation 3."
 
ZealousD said:
Eh?
Click to expand...

its no different then MS saying the only place you can get halo 3, madden, and GTA4 is on the 360.

stop reading into these things so much, just cause its sony you all wanna find foul play, look at hardware reliability then marketing push.

Just yesterday in another forums someone was posing the "act of god" clause in warranties was exclusive to the PS3s warranty, LOL.
 
ZealousD said:
Eh?
Click to expand...

They don't say that these games are exclusives. They say exclusive games (MGS4, Haze in 07) plus games like Burnout and Smackdown "showcase a varied lineup that you can only find on PLAYSTATION 3".
 
Catchpenny said:
Zealous, it's all in the wording. Exclusive titles like Haze and MGS4, plus multiplatform titles such as Burnout etc. add up to "a varied lineup you can only find on Playstation 3."
Click to expand...

That's some amazingly deceptive shit right there. Even I didn't catch that "varied lineup" in there for a moment.

I thought that "You can only find Halo, GTA, and Madden on 360" just as deceptive and crooked too. Both of these companies need a punch in the gut for practically lying to consumers.
 
fistfulofmetal said:
There weren't any PS3 Stranglehold ads because there wasn't a PS3 Stranglehold at the time :lol

But I did just recently see a new one a few days ago that had PS3 on it.
Click to expand...

So? You cant find Assasins Creed in stores right now but their are advertisements for it. You cant find Crysis in stores but they advertise it. I mean the Orange Box commercial features the PS3 at the bottom with the 360 but that is not out yet. (For PS3)

If you were Midway dont you think that you would put every system you are developing the game for on the commercial? Why would you leave one out? That would make no sense after paying a team to develop it for that system and paying money to release it. You want to get all the ads for what you are making for.
 
I've been seeing far more PS3 commercials in the past month or so than did since the PS3 launched. It's nice to see Sony finally waking up.
 
I definitely get the feeling that Sony are finally 'ready', as if they've just been keeping a foot in the door in the last 12 months while they get the costs down to manageable level and firm up the network and software offerings.
 
Systems_id said:
I've been seeing far more PS3 commercials in the past month or so than did since the PS3 launched. It's nice to see Sony finally waking up.
Click to expand...

I think Sony officially woke up when they gave Kutaragi the axe, now they are just catching up on what they should have done a long time ago.
 
ZealousD said:
That's some amazingly deceptive shit right there. Even I didn't catch that "varied lineup" in there for a moment.

I thought that "You can only find Halo, GTA, and Madden on 360" just as deceptive and crooked too. Both of these companies need a punch in the gut for practically lying to consumers.
Click to expand...

can't technically sue them for it, since it is factually true.
 
Part of the innovative, "Please, for the love of God, buy me!" campaign.

but seriously, they need to massively ramp up advertising for Uncharted
 
knicks said:
If you were Midway dont you think that you would put every system you are developing the game for on the commercial? Why would you leave one out? That would make no sense after paying a team to develop it for that system and paying money to release it. You want to get all the ads for what you are making for.
Click to expand...

I may be mistaken, but this is a case of Sony promoting their lineup, not Midway promoting their product. In other words, this is a Sony ad, not a Midway one.

It's not different than seeing your local Chevrolet dealer advertising the new Chevy pickup for sale at their dealership only. They aren't going to promote the competitor's dealership, even if they do sell the exact same make and model of truck.

I'm sure Microsoft has the right to promote CoD4 if they so choose, unless Sony has purchased the exclusive rights to the ads for the game.
 
About bloody damn time!

I see more microsoft ads than any other ads on tv.

Now its nice to see sony finally waking up. They realise the console will not sell based on brand name ONLY. Sony hive mind works at a snail's pace only to realise this 1 year after its launch. well, at least its better than not doing anything at all.
 
I expect huge loses next quarter, increased advertisment and moneyhats leading to more PS3 sells for which theres almsot 300 lost each console. Damn no win situation.
 
davepoobond said:
can't technically sue them for it, since it is factually true.
Click to expand...

I'm not expecting a lawsuit. Just a punch in the gut and a stiff talking to.
 
Wollan said:
COD4 and AC is split actually. There's X360 'exclusive' versions as well apparantly.
Edit: According to one neogaf user.
Click to expand...

yeah, I've seen the Assassin's Creed 360 ads as well.
 
I've seen the COD 4 and AC commercials alot, but the xbox 360 versions. They are the same exact commercials and have no mention of the PS3 in them.

This is actually the first time i'm seeing the COD 4 PS3 version. I've seen the AC PS3 once.

lol so whats my point? Microsoft commercials leave Sony out, Sony's commercials leave Microsoft out. *shrugs*
 
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