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Sony continuing strong ad push

I don't think I've ever seen a Nintendo Wii ad.

Oh wait, there's that one where the two Japanese dudes knock on someone's door, I've seen that one a few times. Couldn't tell you what it was for though, if it was a specific game.
 
knicks said:
And Skate, The Darkness, Stranglehold, Fantastic Four, Superman, etc...

Sony is just giving in a taste of their own medicine.
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Without the benefits of consistency, though, except for the Simpsons. I've seen multiplat CoD4 and Assassin's Creed commercials. I can't remember if there were also multiplatform Madden 08 ads.
 
steve said:
I don't think I've ever seen a Nintendo Wii ad.

Oh wait, there's that one where the two Japanese dudes knock on someone's door, I've seen that one a few times. Couldn't tell you what it was for though, if it was a specific game.
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That's their campaign across the board. Those two have promoted Metroid, Wii Play, Wario Ware, etc, in different commercials.
 
sangreal said:
how important are these platform-specific ads? I ask, because despite all the talk on GAF about Madden 08 and so forth, I was just viewing this 35-minute presentation from Microsoft on 3rd party marketing and I don't think they mentioned these at all

3rd Party Marketing: Priorities, Process, Partnership
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Of very little importance, I'd say. People are well aware of multi-platform releases, they're not going to be duped into buying hardware for a third party game. I think it's a minor stimulant but the way stores are laid out these days with new releases as soon as you walk in you can find the latest releases all stacked together in clear sight.

One store had the Simpsons game all on one shelf at the front of the store. Which would negate any PlayStation affiliation in the advert anyway.
 
sangreal said:
how important are these platform-specific ads? I ask, because despite all the talk on GAF about Madden 08 and so forth, I was just viewing this 35-minute presentation from Microsoft on 3rd party marketing and I don't think they mentioned these at all

3rd Party Marketing: Priorities, Process, Partnership
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Its pretty darn important. Maybe not for us because we spend time on gaming forums but for the casual crowd out there? I mean ya, haha, they are pretty much clueless as to what goes on so if you make a commercial that states only 1 console, you can get their ass. :lol
 
Where did you see those PS3 ads? I've only seen Wii ads recently, some DS ads but no PS3, except those that promote movies on BluRay and Sony Bravias.

I am in Spain.
 
ZealousD said:
That's some amazingly deceptive shit right there. Even I didn't catch that "varied lineup" in there for a moment.

I thought that "You can only find Halo, GTA, and Madden on 360" just as deceptive and crooked too. Both of these companies need a punch in the gut for practically lying to consumers.
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It's only "amazingly deceptive" if you have the reading comprehension of a 10-year-old.

Both companies are doing exactly what you are supposed to do. You don't mention the competition in ads you pay for.

Geeze.
 
I think the purpose of the ads is to associate a variety of games with the platform, simple as that. Not just for prospective buyers, but the existing base. To ensure that certain games are percieved as at least as much as "PS3 games" as "360 games" if not more so.

And also, clearly, to hit home the message about the new pricing while simultaneously exhibiting available content.
 
Tideas said:
they never said "only on PS3". They just have a Ps3 symbol at the end with no mention of the 360.

And MS did the same with Madden 08
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course Sony is not going to put the 360 logo on a ad that they are paying for.
 
Pristine_Condition said:
It's only "amazingly deceptive" if you have the reading comprehension of a 10-year-old.
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Bullshit. It's deceptive because the intent is to trick people into believing that Burnout and WWE are exclusives. Whether or not the end user actually believes that or understand the wording is irrelevant since the intent is the same.

You'll also note that I'm not calling the platform-specific ads deceptive.
 
Brand association is very important, even for multi-platform titles.

Somewhere out there, someone is watching an Assassin's Creed commercial and thinking "That's a game I need to own". If they see a PS3 logo at the end of the commercial, they'll start their search for a console, either online or in store, with the PS3.

Multi-platform titles are system sellers, and for new IPs generally the first platform to be associated with it becomes the 'home' platform that people buy the system to play it (and its sequels).
 
Loonz said:
Where did you see those PS3 ads? I've only seen Wii ads recently, some DS ads but no PS3, except those that promote movies on BluRay and Sony Bravias.

I am in Spain.
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Canada here.
 
BenjaminBirdie said:
That's their campaign across the board. Those two have promoted Metroid, Wii Play, Wario Ware, etc, in different commercials.
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What's distubing is that I have yet to see a commercial for SMG here in the states and it comes out in two days.
 
citrus lump said:
What's distubing is that I have yet to see a commercial for SMG here in the states and it comes out in two days.
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They usually start airing the week the game is going to be released. So you should see some SMG commercials starting tomorrow.
 
EvilDick34 said:
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
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No. False advertising is asking old people to have nothing but a good time playing games outdoors.
 
citrus lump said:
What's distubing is that I have yet to see a commercial for SMG here in the states and it comes out in two days.
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I've seen it on ABC. They tend to play a lot of Wii commercials, especially on Dancing With the Stars, which is odd but makes sense in a weird way.
 
so watching this Browns Steelers game..... well 2 back to back Sony Commercials....lol

PS3- do you want it

then right after

Sony Bravia- Payton's "use a Sony tv"

so they are basically saying.... do you want it.... its $399.....while your at it, get this TV as well....
but we won't tell u how much..lulz

back to back.... has any other Company done this before.....as far as different products they provide...... either way looks good for this Holiday season.....
 
EvilDick34 said:
How do they have thier act together? How in the hell can they advertise these games as only being on ps3? sounds like false advertising to me.
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They're ads paid for or partly by Sony.

Edit: The New R&C commercial is 100% false advertising. It is 100% CG and creates a false expectation as far as visuals go. There have been commercials that had to be changed for this.
 
Core407 said:
They're ads paid for or partly by Sony.

Edit: The New R&C commercial is 100% false advertising. It is 100% CG and creates a false expectation as far as visuals go. There have been commercials that had to be changed for this.
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I thought the commercials that got in trouble were the ones with the tag on the bottom saying the visuals represent actual gameplay
 
ethelred said:
Are we going to get new threads every week to let us know Sony hasn't stopped all advertising and retreated from the industry? How about keeping us up to date on whether or not Generalissimo Francisco Franco is still dead?
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I was wondering about that myself, Ethelred's wit as always is much better.
 
Core407 said:
Edit: The New R&C commercial is 100% false advertising. It is 100% CG and creates a false expectation as far as visuals go. There have been commercials that had to be changed for this.
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If there was a HUD or something to suggest that the commercial represented actual gameplay, you might have a point. As it is, I doubt anyone's basing their visual expectations on that commercial (except perhaps for small children, and I doubt they'd see much of a difference, let alone try to sue Sony for false advertising. :p )
 
sangreal said:
I thought the commercials that got in trouble were the ones with the tag on the bottom saying the visuals represent actual gameplay
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"
UK's advertising watchdog organization, the Advertising Standards Authority, has stricken current Call of Duty ads from TV broadcast in the UK. The move comes in response to three consumer complaints accusing Activision's use of pre-rendered graphics that look better than the actual games to be misleading.

The Broadcast Advertising Clearance Center, who clears all televised advertising for broadcast in the UK, was under the impression that the ads for Call of Duty 2 and Call of Duty: The Big Red One contained actual game footage."

Source

I just think that they should have shown off actual gameplay in the R&C commercial.


Edit: Does anyone else find it kind of odd that there aren't a shitton of videogame ads on PSN/XBL? I mean, it's free advertising and there are plenty of fans (me) who enjoy things like that.
 
fistfulofmetal said:
There weren't any PS3 Stranglehold ads because there wasn't a PS3 Stranglehold at the time :lol

But I did just recently see a new one a few days ago that had PS3 on it.
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Remember the virtua fighter ad with 360 logo near virtua fighter ps3 launch? It just recently got released on 360, with a 360 solo ad for it.
 
Zzoram said:
Ads in general are super important. More ads will translate to better sales.
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No kidding!

There are some morons who think what is shown at E3 drives sales.
E3 means shit compared to a good ad campaign, just read what Mark Rein said about how important the marketing was for the success of Gears.

E3 may mean shit to GAF but "real world" >> GAF.
 
Sony is kicking ass with the ads. They are plastering it all over the NFL, ESPN, any major sporting event, you want to go after that 18-25 male demographic that is the way to do it.
 
Sony will continue to finish dead last in America as long as the console is above $300.

Wii is attracting the casual gamer and Nintendo fans(a large group), while MS has the hardcore market on lock. They can advertise all they want but sales will still be a distant third.
 
Kastrioti said:
Sony will continue to finish dead last in America as long as the console is above $300.

Wii is attracting the casual gamer and Nintendo fans(a large group), while MS has the hardcore market on lock. They can advertise all they want but sales will still be a distant third.
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:lol :lol


fail.jpg
 
Kastrioti said:
Sony will continue to finish dead last in America as long as the console is above $300.

Wii is attracting the casual gamer and Nintendo fans(a large group), while MS has the hardcore market on lock. They can advertise all they want but sales will still be a distant third.
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For some reason I have the feeling you'd ridicule Sony for not having an advertising push, too.
 
I guess Assasins Creed is not going to Flop and might just be one of the best sellers of the holiday season with all these commercials.
 
reilo said:
For some reason I have the feeling you'd ridicule Sony for not having an advertising push, too.
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No of course as a company they have to advertise but like I was saying it won't do a damn thing.
 
PistolGrip said:
I guess Assasins Creed is not going to Flop and might just be one of the best sellers of the holiday season with all these commercials.
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If you ever thought that Assassin's Creed was going to flop, you don't know the gamer audience outside the internet at all. It's going to do very, very well for itself, and there's little doubt in my mind that it will outsell pretty much every other PS3/360 game this month. That includes COD4 and Mass Effect.
 
PistolGrip said:
I guess Assasins Creed is not going to Flop and might just be one of the best sellers of the holiday season with all these commercials.
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It was the third most popular selection in the November Disaster thread. After K&L and Blacksite. Lot of GAFers will have egg on their face if it outsells a couple of big first party games.
 
Visualante said:
It was the third most popular selection in the November Disaster thread. After K&L and Blacksite. Lot of GAFers will have egg on their face if it outsells a couple of big first party games.
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It's going to sell well at first just based on the positive reviews. I'm interested in what it'll do in the months after it's released since i'm hearing a lot about how the mission structure is very similar and I wonder how well that'll go over with people. Word of mouth is how games get really big.
 
I remember Nintendo doing this same thing last generation - the Gamecube logo popped up after several third party commercials, especially for EA games.

I don't think it helped the GC out too much.
 
Visualante said:
It was the third most popular selection in the November Disaster thread. After K&L and Blacksite. Lot of GAFers will have egg on their face if it outsells a couple of big first party games.
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I would put a ban bet on it outselling Uncharted. I'd do it for Mass Effect as well but only for as long as a month or so.
 
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