Basileus777
Member
Who the hell is going to watch TV with a move controller in hand?
-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
Sony Patent: convert TV commercials into interactive PlayStation Move games & More.
- Thread starter onQ123
- Start date
jeff_rigby
Banned
Yes, HDMI pass-through if you have a DVR cable box or RVU if you have a Gateway device. It's the big thing and why AOAC and DVR will be supported by both.
ATSC 2.0 is going candidate status this year and the features in it will make their way into Cable TV. RVU (for Cable) was mandated by the FCC in 2010 and has to be offered by June 2014. ATSC 2.0 supports h.264 which will be in the sub channels which allows 1080P and S3D as well as NRT (Non-Realtime-Transmission which requires DVR ability). Coming are games as NRT in commercials (The OP) and guides as well as targets in the video stream that a browser would use.
The hook is that current TV tuners which convert the RF channels to iptv streams can't support h.264 so all this new programming requires a STB that you have to rent from the cable company or buy. The PS4, Xbox 720, Xbox 360/ARM, likely a PS3/ARM, Apple TV, TiVo, Roku and Android Google TV can be used as the STB and Game consoles will offer many more features. RVU is DLNA but the STB needs to support h.264 and for XTV, Java and HTML5 browser. Network connected Blu-ray players already have the software stack to support this and this is why the PS3 is also a blu-ray player and next generation will support blu-ray.
DVR ability is an absolute certainty since it's required by NRT. Always On Always Connected very low power and low power STB is also a given. The Durango and PS4 should have a low power ARM GPU to support XTV while RVU (Remote Viewing a IPTV Stream from the Cable TV gateway device. RVU is DLNA but a newer version than in the PS3.
Huw_Dawson
Member
New avatar, sweet!
Advertising is a new revenue stream. Maybe it will be good. It will probably be exploitative, especially in the "Only 30 minute episodes? That means we can only play two commercial breaks!" land of the USA.
Advertising is a new revenue stream. Maybe it will be good. It will probably be exploitative, especially in the "Only 30 minute episodes? That means we can only play two commercial breaks!" land of the USA.
lol something about that Bear just don't look right it's like Freddy Krueger meets Ted.
That's an incredible find. Do you just do random searches of the patent database on occasion?
Miles Quaritch
Member
Oh Lord, so Sony might be implementing interactive ads?
Sweet Jesus, no. NOOOO!
Sweet Jesus, no. NOOOO!
grimshawish
Banned
Those new patents are pretty separate from this thread tbh.
A lot of ridiculous things there though; its like they're not paying attention to where the market has gone.
Anyway it seems to be for the clip on stuff, which we have seen previous patents of; so maybe something more interesting will come from it.
A lot of ridiculous things there though; its like they're not paying attention to where the market has gone.
Anyway it seems to be for the clip on stuff, which we have seen previous patents of; so maybe something more interesting will come from it.
BRocknRolla
Member
I actively hate most advertising for its flailing attempts to sell emotions rather than products. If this allows me to lampoon the commercials somehow, I might be interested. Also though, please keep your commercials out of my games. I don't watch tv for a variety of reasons, but commercials are a big part of that.
Doug Heffernan
Member
This is terrible in every possible way.
statham
Member
lol Sony can't win.Dem Sony stealing ideas-
Tripolygon
Banned
So a continuation of this patent filed in April 2008
I have stared into the face of death, and I return a changed man.
RukusProvider
Banned
If the idea is stupid enough, I expect Sony to implement it.
LittleJohnny
Banned
I'm pretty sure if the title said Kinect instead of Move, things would be a lot more hostile around here. We get pissed about product placement in games, this is like taking the game out of the product placement and just leaving you playing the Ad lol
oldergamer
Member
I find it so funny that some people keep thinking Sony is more interested in providing great games then Microsoft, and then you see stuff like these patents. When are people going to realize that both companies are only doing this to make money.
Miles Quaritch
Member
Sony = All companies patent stuff, doesn't they'll implement it. Also given the benefit regardless of a history of them patching ads into a game.
MS = slimy bastards who will absolutely do everything they patent and never given the benefit of the doubt because it's MS and we all know they are bad.
That's pretty much how it goes here. You'll see anyone who brings this up is often labelled an insecure fanboy, etc by those who love to perpetuate the above narrative.
Valkyria
Banned
Miles Quaritch
Member
Newest update is from today.
There was another thread about the commercial related patents earlier this year that got more traction:
http://www.neogaf.com/forum/showthread.php?t=514438
Lots of hilarity contained within.
onQ is using this old topic because his thread creating privileges were neutered.
http://www.neogaf.com/forum/showthread.php?t=514438
Lots of hilarity contained within.
onQ is using this old topic because his thread creating privileges were neutered.
Doug Heffernan
Member
I expect Uncharted 4 to be one fully interactive Subway ad.
Fuck product placement, the product IS the game!
Valkyria
Banned
The teddy bear, not the news you are uprowing, claiming double standards.
Tripolygon
Banned
You can almost predict the comments from some people, in fact I was waiting for it and surely enough they did not disappoint.
jeff_rigby
Banned
The above three features give us an idea of the .1 difference between DX 11 and DX 11.1 and how AMD thinks they will be used. A Guess would be HTML5 games, Augmented reality and Social (Pictures, Home movies, sharing, indexing).
Wouldn't the UAV improvements and Target Independent Rasterization above combined with the changes made to the PS4 GPU support a combined Ray Tracing and rasterization => OpenRL - PowerVR of Imagination Technologies. Ray tracing need lots of compute right? Doesn't the PS4 GPU design appear to be very flexible allowing more compute that possibly needed for a GPU Rasterized Game
"minor tweaks to the existing GPU microarchitectures" = the .1 in DX 11.1?
During the life of both the PS4 and Xbox 720, handhelds will have support for Ray Tracing. Combining rasterization with a few select objects being ray traced might be an option for next generation consoles.http://arstechnica.com/gadgets/2013/01/shedding-some-realistic-light-on-imaginations-real-time-ray-tracing-card/ said:
http://www.neogaf.com/forum/showthread.php?t=482792&highlight=ray+tracing
http://www.youtube.com/watch?feature=player_embedded&v=gbjW57zlVfc
Also some comments from AMD indicate there won't be a DX 12. One speculation would be an industry (Microsoft) change to OpenGL. If Microsoft is moving to Handheld support with Windows 8 then they need to accept the industry open source standards. The article has several possibles.
jeff_rigby
Banned
http://thenextweb.com/media/2013/04/22/sony-announces-gettv-a-new-us-digital-tv-network-for-classic-hollywood-movies/ said:
ATSC 2.0 Over The Air goes on line with h.264 codec for sub channels this year. That doubles the number of sub-channels or the resolution that can be offered. The primary channel the -1 channel must be Mpeg2 but the sub channels can be h.264.
jeff_rigby
Banned
Both Microsoft and Sony have plans for the living room that need STB functionalities. Witness Sony plans to stream 4K movies to the PS4 and:
Sony has a hardware advantage in the PS4 for games but Microsoft can have an advantage in Software and features they can offer. The Microsoft reveil is going to be interesting as I expect they will show many new features building on Sony's Feb 20th reveil. Xbox 720 cheaper with OS features at release that will have Sony playing catchup.
Both will push the broadcast industry to offer XTV features for OTA which requires a cheap Sony Nanse or some Network Tuner/RVU accessory they both will support or offer. Both will offer support or services to incorporate XTV in broadcasting.
Microsoft is offering a APP for the Xbox allowing ordering a Pizza Hut Pizza at the same time as playing a game (just pause the game). The same will be offered while watching TV via RVU & XTV and Sony has plans for that. This, Enterprise Transactions (TEE), is also one of the reason for Trustzone.
The long quotes below are from FCC rulings which are public domain. They have no copyright and I have posted only elements I found relevant.
It applies to the coming Xbox 360, PS4, PS3, XB1 and multiple consumer products. All are gong to support DLNA which has been revised to support the FCC rulings. How they do this impacts both the hardware and software stacks: standards, Low power modes and DRM security.
The above is the FCC RVU ruling along with a delay from Dec 2012 to June 2014 caused by the TiVo suit. It also appears to allow computers connected to the Cable network gateway device to record HD Media without a cable card but with some other accepted standard and software to protect the media. My guess is Windows 8 with AMD hardware including a Trustzone processor can record the Media and properly protect it. DTCP-IP is the network security standard; the question remains as to what the industry thinks is a secure hardware and software stack to support DTCP-IP.
The FCC defines the industry standard as DLNA below:
DLNA and DTCP-IP protocol stacks
Software:
http://www.iwedia.com/images/products/sw_components/dlna_sw_architecture.jpg
Hardware requirements:
The point in listing all the cites above is to 1) Show the plans for sharing media between CE platforms using DLNA with DTCP-IP including a Cable gateway device that allows viewing and recording of media and 2) there are standards that are accepted by all supported by ARM TEE. Sony or Microsoft can provide a hardware solution that doesn't require TEE and provide APIs for applications to use but this is risky, reinventing the wheel and may cost more to implement than using a ARM processor. For Example; AMD rather than creating their own DRM scheme uses ARM and they design hardware...should we expect Sony or Microsoft to develop their own hardware DRM scheme?
ATSC 2.0 Over The Air goes on line with h.264 codec for sub channels this year. That doubles the number of sub-channels or the resolution that can be offered. The primary channel the -1 channel must be Mpeg2 but the sub channels can be h.264. By FCC mandate; Cable companies must offer the local OTA stations unscrambled so anything offered by OTA is on Cable.
Sony has a hardware advantage in the PS4 for games but Microsoft can have an advantage in Software and features they can offer. The Microsoft reveil is going to be interesting as I expect they will show many new features building on Sony's Feb 20th reveil. Xbox 720 cheaper with OS features at release that will have Sony playing catchup.
Both will push the broadcast industry to offer XTV features for OTA which requires a cheap Sony Nanse or some Network Tuner/RVU accessory they both will support or offer. Both will offer support or services to incorporate XTV in broadcasting.
Microsoft is offering a APP for the Xbox allowing ordering a Pizza Hut Pizza at the same time as playing a game (just pause the game). The same will be offered while watching TV via RVU & XTV and Sony has plans for that. This, Enterprise Transactions (TEE), is also one of the reason for Trustzone.
The long quotes below are from FCC rulings which are public domain. They have no copyright and I have posted only elements I found relevant.
It applies to the coming Xbox 360, PS4, PS3, XB1 and multiple consumer products. All are gong to support DLNA which has been revised to support the FCC rulings. How they do this impacts both the hardware and software stacks: standards, Low power modes and DRM security.
My Comcast provider has encrypted all of their signals except for the local channels that another FCC rule protects. My guess is that an accepted standard for the authentication service built into external devices will be based on or at least supported by ARM Trustzone.http://forum.solidsignal.com/content.php/2080-TiVo-Files-Suit-with-the-FCC said:
http://www.fcc.gov/document/media-bureau-grants-tivos-request-waiver-ip-output-rule said:On October 14, 2010, the Commission modified Section 76.640(b)(4)(iii) of our rules to require cable operators to “ensure that the cable-operator-provided high definition set-top boxes, except unidirectional set-top boxes without recording functionality, shall comply with an open industry standard that provides for audiovisual communications including service discovery, video transport, and remote control command pass-through standards for home networking” by December 1, 2012 This rule is designed to “enable[e] connectivity with the multitude of IP devices in consumers’ homes.”
For example, consumers would be able to use one leased set-top box as a gateway to send video to multiple devices, including IP-enabled “smart televisions” and retail set-top devices. It would also allow consumers to connect a computer to a set-top box and use the computer’s hard-drive storage to record cable content in lieu of or in addition to leasing an operator-supplied digital video recorder. Requiring the use of an open industry standard and IP-based interface was intended “to accomplish the equipment compatibility purposes of Section 624A”8 and to “fulfill our statutory mandate under Section 629.”9
In this Order, we clarify the meaning of the phrase “open industry standard” as it appears in the Commission’s regulation that requires cable set-top boxes to include a recordable, Internet Protocol (“IP”-based output.1 We also grant a limited waiver of that rule, pursuant to Section 629(c) of the Communications Act, permitting cable operators until June 2, 2014 to comply.2 Finally, we grant small cable operators, as defined below, until September 2, 2014 to comply because of the difficulty they may have obtaining compliant equipment to meet the June 2, 2014 deadline.
The above is the FCC RVU ruling along with a delay from Dec 2012 to June 2014 caused by the TiVo suit. It also appears to allow computers connected to the Cable network gateway device to record HD Media without a cable card but with some other accepted standard and software to protect the media. My guess is Windows 8 with AMD hardware including a Trustzone processor can record the Media and properly protect it. DTCP-IP is the network security standard; the question remains as to what the industry thinks is a secure hardware and software stack to support DTCP-IP.
The FCC defines the industry standard as DLNA below:
As discussed below, we clarify the elements of an “open industry standard” for purposes of Section 76.640(b)(4)(iii). We conclude that the processes that the Digital Living Network Alliance (“DLNA”
On the DLNA website is a technical description of the discovery and protection of media.
http://www.elliptictech.com/en/products-a-solutions/applications-software/dtcp?gclid=CLrH3Y-ptrkCFejm7Aod3HQAEg said:
DLNA and DTCP-IP protocol stacks
Software:
http://www.iwedia.com/images/products/sw_components/dlna_sw_architecture.jpg
Hardware requirements:
Systems without ARM TEE support require keys embedded in hardware and a secure environment to run. I don't think the current PS3 and Xbox 360 can be considered secure.
The point in listing all the cites above is to 1) Show the plans for sharing media between CE platforms using DLNA with DTCP-IP including a Cable gateway device that allows viewing and recording of media and 2) there are standards that are accepted by all supported by ARM TEE. Sony or Microsoft can provide a hardware solution that doesn't require TEE and provide APIs for applications to use but this is risky, reinventing the wheel and may cost more to implement than using a ARM processor. For Example; AMD rather than creating their own DRM scheme uses ARM and they design hardware...should we expect Sony or Microsoft to develop their own hardware DRM scheme?
Garrett 2U
Member
In-game advertisements?
That doesn't sound good at all.
Thread worthy? Need to protest dis shit ASAP.
Twin Tails
Member
i guess another reason not to get a camera or move
Looks like a lot of these functions require the eye thing camera and the move controllers which thankfully are not requirements for PS4 which means they wont be implemented and look more like sony getting as many patents as it can just because or rather to get ahead of anyone else wanting to do the same if you know what I mean.
Preemptive strike.
Preemptive strike.
In-game advertisements?
That doesn't sound good at all.
Thread worthy? Need to protest dis shit ASAP.
What exactly are you protesting?
you don't even know how or if this will be done, could be as simple as TV's , billboards , street displays & radios that start to play ads as you walk up to them in a game like GTA & you can simple walk on past them or stop to watch/listen to the ad or even click on it if it's something like & maybe have the movie or game waiting for you after you log out of the game that you was playing when you seen the ad for the movie/game.
or this could just be for the ads in PlayStation Home which are already there.
No thank you. We players already pay for games, pay more for "dlc", and are already subjected to advertisements. I don't want tracked ads and in-game ads that are designed to stay intrusively in my field of vision too.
Hmmph. It's this attitude of exploiting a player for as much financial benefit for the game publisher as possible that's really making me shift towards indie games with much more player-friendly fundamentals.
Hmmph. It's this attitude of exploiting a player for as much financial benefit for the game publisher as possible that's really making me shift towards indie games with much more player-friendly fundamentals.
Miles Quaritch
Member
T'was only the beginning....
I'd much prefer dash/menu based ads over in game ads, especially video ads that extend load times. Not that this is guaranteed to happen.
davepoobond
you can't put a price on sparks
Alx
Member
There's no point in getting ahead of anybody else if they don't intend to do it themselves...
jeff_rigby
Banned
Interesting...maybe an option in game to don a pair of Google Glasses which are supposed to do the same thing.