Sho_Nuff82
Member
VR is the sort of thing you need celebrities to sell it to the public.
Sony just needs to get some of their music artists and actors to do some first impression sort of videos, kind of like how did with their P.T ads, except with some discussion at the end. Don't do it live, but make sure they're all good reactions to build up some major hype.
It doesn't need a E3 live stage demonstration.
VR will sell by in-store demos and show floor demos. It's impossible to convey how it actually feels until you try it yourself. No celebrity endorsement will beat the WoM that will come out of GDC and PAX. It will have to grow organically like Wii Sports did.
People on the PAX showfloor love VR. That's thousands and thousands of gamers walking around telling their friends about their experience. Sony needs to do that at E3, along with every game show between now and launch. The conference itself is meaningless for the technology except for showing a graphically impressive game that can be the "face" of the technology, and for the media soundbites.