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[Rösti]

On January 06, 2017, Square Enix Ltd filed in Europe via the European Union Intellectual Property Office (EUIPO) a figurative trademark for a new Eidos Montreal studio logo.

Trade mark information
Name EIDOS MONTREAL
Filing number 016226714
Basis EUTM
Date of receipt 06/01/2017
Type Figurative
Nature Individual
Nice classes 9, 41, 42 ( Nice Classification )
Vienna Classification
Filing date 06/01/2017
Registration date
Expiry date
Designation date
Filing language English
Second language French
Application reference JR/NH/N33894
Trade mark status Application under examination
Acquired distinctiveness No

Goods and services

9 Computer game software; computer games recorded on computer discs; video game software; video games recorded on computer discs; electronic game software for mobile phones; downloadable computer game software supplied online by means of multi-media electronic broadcast or network transmission; electronic publications; downloadable electronic publications; electronic publications in the nature of newsletters and magazines in the field of computer games and video games; computer discs, CD-ROMs and DVDs bearing computer game software and/or feature film entertainment; cinematographic films; cinematographic films in the field of action/adventures; television films; television films in the field of action/adventures; video films in the field of action/adventures.

41 Entertainment services; online entertainment services; online computer game services; computer game services provided remotely by means of the internet; publication of computer games; creative writing services for entertainment purposes; creating plots and story lines for computer games; music composition and arrangement services; feature film entertainment services; television entertainment services; information and advisory services in the field of computer game entertainment and publishing.

42 Graphic design services; design and development of computer games; computer programming; creation of computer software for electronic entertainment purposes.

Owners

Square Enix Ltd

ID 4940
Organisation Square Enix Ltd
Legal status Legal entity
Country GB - United Kingdom
State/county n/a
Town London
Post code SE1 8NW
Address 240 Blackfriars Road
Correspondence address
Square Enix Ltd
240 Blackfriars Road
London SE1 8NW
REINO UNIDO

Source: https://euipo.europa.eu/eSearch/#details/trademarks/016226714

The current Eidos Montreal logo:

What do you think of the new logo?

I searched but found no prior thread on this.

 

[strafer]

Looks like it broke.

 

[Sinfamy]

That's some bargain bin logo.
Was it made in MS Paint?

 

[Xater]

Now the Deus Ex studio. Triangles everywhere, even in the logo.

 

[nynt9]

Looks Deus Ex-y.

 

[BY2K]

Freaking triangles, why am I not surprised?

 

[InquisitorAles]

More Deus Ex confirmed? I'm fine with that

 

[packy34]

Looks good to me.

 

[sixteen-bit]

not feeling the random triangles

 

[SomedayTheFire]

so it's a deus ex studio now. not a major fan of the use of triangles in those games. it's a bit creatively bankrupt. could be used a lot better than it is.

 

[RaySpencer]

I don't understand why it has a triangle over the "a" in Montréal?

 

[Vital Tundra]

Garbage logo. Seems like their Dehs Ex devs completely now.

 

[Bollocks]

At least it shows that square enix still believes in them after the lukewarm reception of deus ex

 

[Lime]

I'm curious how different they will go with the next Tomb Raider. It'll probably be following the same design formula of the previous game.

At least it shows that square enix still believes in them after the lukewarm reception of deus ex

The question is if Square Enix believes in the Deus Ex IP.

 

[Xadjim]

Much better than the old logo though I dont get the meaning but it looks modern now.

Why Edges?
Why Triangles?
Why the little Mountains?

Maybe the Arrow pointing to the right wants to show that they are advancing and future driven. (Reading from left to right, right is where the future lies)

 

[nico1982]

not feeling the random triangles

Same here! It is not actually that bad if you remove the two accent-like triangles.

 

[Chessr]

not feeling the random triangles

The triangle obove the e isnt random. It is instead of ´ above the e

 

[Mister0079]

i hope they get a new writer for the next deus ex

bring sheldon pacotti back even

 

[ffvorax]

At this point they could even change the name in : Eideus Ex

 

[Magwik]

They are either the Deus Ex Studio or the Predator Studio. Both love their triangles.

 

[SomedayTheFire]

I don't understand why it has a triangle over the "a" in Montréal?

Maybe they think it's Montréàl

oh it might be for Mont Royal?

 

[Delusibeta]

Yeah, Deus Ex 5 seems inevitable.

 

[cLOUDo]

Deus ex studio

i'm fine with that, is a smart decision imo

 

[Schmitty]

I don't understand why it has a triangle over the "a" in Montréal?

For Mont Royal presumably

 

[Rymuth]

Reminds me of Mirror's Edge

 

[FelipeMGM]

Yeah, that looks like a Deus Ex factory all right

 

[The Dude]

More Deus Ex is always a good thing

 

[AudioEppa]

Reminds me of Mirror's Edge

.

 

[Triggerhappytel]

I don't like it much, but it's better than their last one which was bloody awful. Question though: why are they still called Eidos Montreal, and not Square-Enix Montreal?! Eidos has changed its name to Square-Enix fully, and all of their old Eidos games are published using the Square-Enix name now, not Eidos (Deus Ex, Tomb Raider, Hitman, Just Cause). Seems odd to hang on to this name now.

 

[Zomba13]

I like it.

 

[metalslimer]

I wonder if they get a sequel out by 2018 of the rumors were true about all the cut content

 

[AuthenticM]

I like it. Especially the part where one of the triangles serves as an accent on the "e" of Montréal.

 

[dankir]

Makes sense considering all the Deus Ex content they produce. I like it.

 

[Militaratus]

Missed opportunity to spell out Eidos Montreal in nothing but triangles.

 

[faridmon]

Deus ex studio

i'm fine with that, is a smart decision imo

Spoiler

Forgive me, the X is a bit rude

 

[Anteater]

they should make a logo for their FF team but with belts instead of triangles

 

[LuuKyK]

Spoiler

Forgive me, the X is a bit rude

dues

 

[faridmon]

dues

Fixed, Cheers!

 

[Bjoern the Smexy]

Looks good, I like it.
Looks like a logical evolution of their current logo.

 

[JehutyRunner]

I don't like it much, but it's better than their last one which was bloody awful. Question though: why are they still called Eidos Montreal, and not Square-Enix Montreal?! Eidos has changed its name to Square-Enix fully, and all of their old Eidos games are published using the Square-Enix name now, not Eidos (Deus Ex, Tomb Raider, Hitman, Just Cause). Seems odd to hang on to this name now.

Because of the existing Square Enix Montreal set up in 2011 that was set up to work on AAA stuff (they were due to do a Hitman) before being pushed to mobile and creating the Go series.