Why Apple CEO Tim Cooks Sexuality Is News
Tim Cook is now the most powerful gay man in the world. This is newsworthy, no? But you wont find it reported in any legacy/mainstream outlet. And when the FTs Tim Bradshaw did no more than broach the subject in a single tweet, he instantly found himself fielding a barrage of responses criticizing him from so much as mentioning the subject. Similarly, when Gawker first reported Cooks sexuality in January, MacDailyNews called their actions petty, vindictive, and just plain sad.
But surely this is something we can and should be celebrating, if only in the name of diversity that a company which by some measures the largest and most important in the world is now being run by a gay man. Certainly when it comes to gay role models, Cook is great: hes the boring systems-and-processes guy, not the flashy design guru, and as such he cuts sharply against stereotype. Hes like Barney Frank in that sense: a super-smart, powerful and non-effeminate man who shows that being gay is no obstacle to any career you might want.
One of the issues here is that most news outlets cover Cook as part of their Apple story, and Cooks sexuality is irrelevant to his role at Apple. And so the other story the fact that the ranks of big-company CEOs have just become significantly more diverse is being overlooked and ignored. And thats bad for the gay and lesbian community more broadly.
The institution of the closet is one of fear one where people would rather be ignored than noticed, because they fear the negative repercussions of being known to be gay. Its an institution which Cook, like any gay man born in 1960, knows at first hand. But now the risk of being ignored is bigger in the other direction: if the world cant see gay men and women in all their true diversity, if the only homosexuals they know of are the flamboyant ones on TV, then that only serves to perpetuate stereotypes.
As the Apple story moves away from being about Steve Jobs and becomes much more about Tim Cook, were going to see a lot of coverage of Cook, the man. He is, after all, not just one of the most powerful gay men in the world; hes one of the most powerful people in the world, period. The first instinct of many journalists writing about Cook will be to ignore the issue of his sexuality. Its not germane to his job, theyre only writing about him because of the job he holds, and therefore they shouldnt write about it.
On top of that, Cook is not exactly open about his sexuality, and Apple has never said anything about it. Cooks formative years, professionally speaking, were the 12 years he spent at IBM between 1982 and 1994 and at that company, in those days, coming out was contraindicated from a career-development perspective. Mike Fuller, a gay VP at IBM, told The Advocate in 2001 that he knew IBM employees who worked for the company in the 1980s who told me they left IBM because they werent comfortable coming out at work; this comes as little surprise. After all, the years that Cook spent at straight-laced IBM coincided with the height of the AIDS panic, when people were worried about sharing toilet seats with homosexuals. It would be hard to come out at any company in that kind of atmosphere.
But thankfully weve moved a very long way from those days. Homosexuality is no longer something shameful, to be coy or secretive about especially not when youve risen to the very top of your profession. In fact, its incumbent upon a public-company CEO not to be in the closet.
Four years ago a long time itself, in the history of gay rights and public acceptance thereof John Browne resigned as CEO of BP under a shameful cloud. The reason for his downfall was not that he was gay, but rather that he was in the closet. As I explained at the time, in trying desperately to remain comfortably in the closet, he ended up lying repeatedly to the UK High Court - and that is why he had to resign.
Back then, there were no public-company CEOs on Out magazines gay power list; this year, Cook topped the list even before he became CEO of Apple. Keeping his sexuality a secret is no longer an option. And so the press shouldnt treat it as though its something to be avoided at all costs. Theres no ethical dilemma when it comes to reporting on Cooks sexuality: rather, the ethical dilemma comes in not reporting it, thereby perpetuating the idea that theres some kind of stigma associated with being gay. Yes, the stigma does still exist in much of society. But its not the job of the press to perpetuate it. Quite the opposite.
Update: For a better and more heartfelt version of this post, read Joe Clark from back in February: When you tell us its wrong to report on gay public figures, he writes, you are telling gays not to come out of the closet and journalists not to report the truth.