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[Ellis Kim]

I know they have an official pronounciation that they clarified for press a long time ago, but watching footage of Iwata's appearance at the Ubisoft roundtable and how he pronounced it ("ooo-bee-ai-soft") multiple times, and sometimes in rapid succession, made me wonder if he practices his english with an English software vocalizer or something. He goes up on stage at the one minute mark in the video.

IIRC, I think some podcaster, possibly Jeff Gerstmann, uses a computerized voice thingy to "read" press releases or something, and noted that it always pronounced "Ubisoft" weird.

I thought the official pronounciation was "you-bee-soft," rather than "ooo-bee-soft."

Spoiler

Or is Iwata secretly a proto-cylon?

 

[ShockingAlberto]

Ooh-Bee-Soft

 

[Franklinator]

I pronounce it as ooo-bee-soft

 

[TommyT]

http://en.wikipedia.org/wiki/Ubisoft

"ew-bee-soft"

 

[Night_Trekker]

I have a friend who claims it's "You-Bee-Eye-soft." He's wrong.

 

[backflip10019]

I say You-bee-soft.

 

[Flunkie]

I-be-soft

 

[djplaeskool]

U B Soft

 

[Exuro]

I alter between ooo-bee-soft and you-bee-soft

 

[Cpt.Underpants]

you be soft

 

[Glass Rebel]

Yoo-Be-Shit?

 

[Emitan]

Ooh-Bee-Soft

That's the correct way. But everyone I know says "you-bee-soft"

 

[Smash88]

I know people and Ubisoft pronounce it.... EUW-BEE-SOFT

But I like U-BEE-SOFT, make more sense in my mind.

 

[Guevara]

you be soft

 

[legbone]

I say You-bee-soft.

same here.

 

[QuantumBro]

you be soft

That's what she said.
On topic: OP should've posted the question here http://www.neogaf.com/forum/showthread.php?t=404267

 

[reminder]

Ubisoft (ˈjuːbisɒft/ ew-bee-soft)

 

[salromano]

I say "You Be Soft."

 

[Mama Robotnik]

You Be Soft

 

[Micerider]

In what language?

If I was to pronounce it in French (as it's a french company after all) I'd go Übisoft. English : You-be-soft?

 

[Lijik]

Ooh-bee or not ooh-bee, that is the question

 

[MNC]

You bee soft. I know it's wrong though.

Wait that's correct? Hah.

 

[BertramCooper]

Shit

 

[ShockingAlberto]

That's the correct way. But everyone I know says "you-bee-soft"

I used to, until they started saying Ooh-Be-Soft at their own conferences.

 

[Clydefrog]

I'm on team Ooh, not You.

 

[Yoshichan]

I say You-bee-soft.

.

 

[Fantasy Final]

You Bee Soft

 

[Emitan]

In what language?

If I was to pronounce it in French (as it's a french company after all) I'd go Übisoft. English : You-be-soft?

Michel Ancel pronounces it ooh-be-soft so that's what I go with.

 

[Night_Trekker]

Shit

 

[onQ123]

I say You-bee-soft.

this is how I read it because I don't think I have ever said it out loud.

 

[hbkajshdvfbkjhvgkahsgdfka]

Uh-bi-soft.

Like cubby soft.

 

[snoopeasystreet]

ooh bee soft or you bee soft

 

[Fernando Rocker]

You-bee-soft.

 

[Aguirre]

you-hoo-bee-soft

 

[Kyaw]

U B SOFT

 

[deejay8595]

you-bee-hard

 

[Hot Coldman]

I say You-Be-Soft.

THAT'S WHAT SHE SAID oh god i hate myself

 

[Piercedveil]

You bee soft

 

[SentientStone]

I used to say ooobee, but now I say youbee.

 

[PepperJack]

I just got soft from reading this thread.
You guys make me have sads.

 

[Tambini]

I say You-be-soft.

 

[Nirolak]

ew-bee-soft

It's French.

You-Be-Soft is kind of like when people go No Ter Dayme for the French Cathedral.

 

[thelatestmodel]

You-bee-soft.

How is "ooh-be-soft" correct? Just sounds like someone trying to be extra clever.

 

[Emitan]

You-bee-soft.

How is "ooh-be-soft" correct? Just sounds like someone trying to be extra clever.

Because that's how their employees pronounce it?

 

[Kuran]

Pooh-oop

 

[vitacola]

Ooh-Be- Soft

Spoiler

Eew Be Soft

 

[Shiggy]

L'Ü-bee-soft

 

[Ellis Kim]

I am disappointed at the number of people who do not click on the link to see Iwata D:

 

[Nirolak]

Here, I'll go pull up an Ubisoft fiscal call so we can listen to Yves.

 

[Carl]

Ooh-Bee-Soft

yup