Support NeoGAF

[Mama Robotnik]

At Arr Ee

Tee H Queue

Say Gah

Nin Ten Dough

Act Ti Vision

Square Eee Nix

Nam Co Ban Die

So Nee

Zen Eee Max

Cap Com

Mo Jang

Tray Ark

Beth Ez Dah

 

[Muffdraul]

ee-ko

 

[Dali]

Some site used to have a segment that gave you contested pronunciations straight from developers' mouths. They did ubisoft and whoever they were talking to (that actually worked for the company) said it's yoo like ubiquitous.

 

[Talladega Knight]

i pronounce it oo-bee-soft.

of course, i also pronouce the 3DO as 3 duo because that's how i thought it was pronounced when i was a kid.

 

[TheMan]

I think the name is supposed to be a contraction of ubiquitous software.

So, pronounce ubi like you would pronounce it in ubiquitous.

 

[daffy]

you-bee-hard

THATS WHAT SHE SAID

BECAUSE PENIS AND SEX

 

[iNvid02]

"PC DELAYING BASTARDS"

nah lol, its "ooh-be-soft"

 

[Jinfash]

ew-bee-soft

It's French.

You-Be-Soft is kind of like when people go No Ter Dayme for the French Cathedral.

Uh oh, how do you correctly pronounce Notre Dame?

 

[Proposed Law]

MR. CAFFEINE!

http://s3.amazonaws.com/kym-assets/photos/images/original/000/144/533/mr%20caffeine.gif?1309897141

 

[hikarutilmitt]

I alter between ooo-bee-soft and you-bee-soft

This. I used to use the former until I heard every Ubisoft person say it as the latter. I figured that's probably right anyway since it's based in France,

 

[Seth Balmore]

Oo-Bee-Soft. But then again I'm Spanish.

 

[TheMan]

Uh oh, how do you correctly pronounce Notre Dame?

Noh-truh Dahm

 

[Tomasooie]

Employees and even the games are inconsistent with the pronunciation.

The opening of Assassin's Creed says "A Ubisoft Montreal Production", implying it's pronouced as "you".

Their Uplay program, which plays off the company name, is almost certainly pronounced "you-play".

I guess they're both acceptable.

 

[jim-jam bongs]

Uh oh, how do you correctly pronounce Notre Dame?

Noh-treh Dahm

 

[Ellis Kim]

ee-ko

I once said that amongst some gamestop employees and they looked at me all weird, haha.

 

[Nirolak]

Well this is interesting.

Different French Ubisoft executives pronounce it differently.

So um, I guess either is fine.

 

[TheExodu5]

I pronounce it like I would in French, but with an English accent. Oo-bee-soft.

There's no way to really show the French pronunciation with English text.

 

[Adamm]

You-Be-Soft!

 

[Ellis Kim]

Well this is interesting.

Different French Ubisoft executives pronounce it differently.

So um, I guess either is fine.

So Iwata's U-B-I-Soft pronunciation is canonical because he's an exec for a platform? D:

 

[jim-jam bongs]

Well this is interesting.

Different French Ubisoft executives pronounce it differently.

So um, I guess either is fine.

I think they may be reconsidering the original name because they can make new brands by putting a U in front of things, and those names sound better if pronounced like "you", e.g. UPlay.

 

[SapientWolf]

Well this is interesting.

Different French Ubisoft executives pronounce it differently.

So um, I guess either is fine.

They need to settle the matter once and for all with a cage match.

 

[thelatestmodel]

I guess most people pronounce it "you-bee" because it's just standard practice in English.

You wouldn't ride an "ooh-nee-cycle" or go to "ooh-niversity".

 

[Guerrillas in the Mist]

oo-bee-soft sounds more French, so I'll go with that.

 

[Clipper]

I used to say ooh-be-soft, but after that official video where they announced the 'ubiquitous software' thingy, I forced myself to say you-be-soft and now it feels normal to me.

I think this is the video, but I can't be sure as it's now region locked. Can someone in the US please confirm?

 

[daffy]

Uh oh, how do you correctly pronounce Notre Dame?

there's no correct way. just do your best and we will know.

thats what we tell americans before we laugh at them

 

[sleepykyo]

So is it ooh, ew or you? So many different replies.

 

[Ellis Kim]

there's no correct way. just do your best and we will know.

thats what we tell americans before we laugh at them

hahahaha

Honestly, there's no real excuse

 

[Jinfash]

Noh-truh Dahm

Title change, please.

It was banned in my country

 

[Dark Schala]

/ju:bisoft/ You-bee-soft.

Uh oh, how do you correctly pronounce Notre Dame?

In IPA: /nɔtʁ dam/

The /ʁ/ is a guttural r, and you mostly find it in European languages like French and Dutch. For reference, /ɹ/ is regular r; you find this in a lot of Germanic languages (English, German, etc) and some Romance languages.

I'm not gonna lie, though. I chuckle a bit when English-only speakers pronounce "Notre Dame" like /notʃt^ dam/ (notra dahm) or /noʊtərˈdeɪm/ (noter daim). It's odd to me.

 

[Commanche Raisin Toast]

i pronounce it "the company that makes all those imagine babiez games".

before that, i would say YOU BE SOFT.

 

[Grinchy]

While we're at it, how do you pronounce the "Ys" games?

 

[jim-jam bongs]

While we're at it, how do you pronounce the "Ys" games?

Honestly?

It's never come up.

 

[Jinfash]

While we're at it, how do you pronounce the "Ys" games?

"Why's"

Spoiler

lol

 

[Seth Balmore]

While we're at it, how do you pronounce the "Ys" games?

Wh.. Whys?

 

[Dr. Kitty Muffins]

I say You-Be-Soft.

 

[thelatestmodel]

While we're at it, how do you pronounce the "Ys" games?

Ees. Like "east" without the T.

Square Eee Nix

The correct pronunciation is "Ennix".

 

[Fernando Rocker]

At Arr Ee

Tee H Queue

Say Gah

Nin Ten Dough

Act Ti Vision

Square Eee Nix

Nam Co Ban Die

So Nee

Zen Eee Max

Cap Com

Mo Jang

Tray Ark

Beth Ez Dah

I'm pretty sure this is Act-Tee-Vision.

 

[mysticwhip]

youbesoft dyuuuuuuuuuuuuuuuuuuuuuuuh

 

[Dark Schala]

While we're at it, how do you pronounce the "Ys" games?

...

IPA: / iːs/

Phonetically: eeeeees. Long e as in "bees". S as in "sonic".

I have heard people pronounce it like "eeeez", but the more precise way to pronounce it is with the voiceless alveolar fricative. I think the voiced alveolar fricative (/z/) is acceptable, though. That's just the way phonotactics work in English most of the time...

 

[Grinchy]

Ees. Like "east" without the T.

lol thanks I've always wondered this

I've never bought one of the games so I haven't been active in any of the threads where it might have come up before

 

[Samus4145]

I say You-bee-soft.

That's how I say it.

 

[Seth Balmore]

...

IPA: / iːs/

Phonetically: eeeeees. Long e as in "beees". S as in "sonic".

Dammit, so I would've been correct if I stuck to Spanish pronunciation like with all things Japanese. Heh.

Say Gah

Seh-gah. >:|

 

[Ellis Kim]

While we're at it, how do you pronounce the "Ys" games?

eeees

...

IPA: / iːs/

Phonetically: eeeeees. Long e as in "bees". S as in "sonic".

I have heard people pronounce it like "eeeez", but the more precise way to pronounce it is with the voiceless alveolar fricative. I think the voiced alveolar fricative (/z/) is acceptable, though. That's just the way phonotactics work in English most of the time...

Now you're just making up words

Spoiler

 

[SephirothRK]

I say YouBeSoft, i think it helps that their online stuff is UPlay.

 

[Ellis Kim]

I say YouBeSoft, i think it helps that their online stuff is UPlay.

Good point!

 

[orioto]

I'm always amazed when i remember you americans can pronounce U in a french way. Don't you have a single example of this sound in any words ?

 

[JazzmanZ]

I say U B soft

for other developers..

Nin-ten-doh
Say-gah
Ka-nom-mi
Square inks
Cap-com
Name-coh
Hud-son
and Nat-soom

 

[Jinfash]

I say YouBeSoft, i think it helps that their online stuff is UPlay.

Fwiw, it's pronounced Ooh-Play internally.

Maybe.

 

[Kerub]

You-be-delayed on pc

 

[Diprosalic]

While we're at it, how do you pronounce the "Ys" games?

Is