:lol at the "LOL this is marketing!" Why would someone want to market on NeoGAF? There are no non-gamers at Neo-GAF!
But the OP is correct. There is interest of non-gamers I know to 'try it out'. But all the interest I see comes from my lapsed gamer friends (and where the lapsed gamers go, the non-gamers follow soon afterward).
Their eyes light up when I mention the Virtual Console. The idea of playing NES, SNES, N64 games gets their interest. And add in the PC-Engine and Megadrive, they are already ecstatic. Most of those gamers generally missed out on several of those consoles and would love to play them.
The backwards compatibility with the Gamecube also gets good reactions from them. They see the Wii as 'two consoles in one' since none of them bought a gamecube. Based on this, alone, they would eagerly get the Wii.
The Wii-mote interests them but, like us, they puzzle trying to imagine new games made with it. Those I know who had bought a DS, used to the touch screen, look forward to the 'new' type of games that will be made.
The price gets good feedback from them. Even the VC and controller prices (they shrug and say, "That's not bad"). The lack of HD is of no concern with them since none of them have HD TVs (nor plan to).
It is not always Gamer vs Non-gamer. There are many of us, like myself, who have been stuck in the middle as 'lapsed' gamers. We all think gaming went downhill with the 32/64 bit generation. Wikipedia calls us the 'old school' gamers. The DS interested me when I only owned the original 'brick' Gameboy. And the Wii interests us while we couldn't give a damn about any of the last generation consoles (or of the PS3 and Xbox 360 which is continuing that old archaic direction).
Controllers became retarded at the 32/64 bit generation. I took one look at the N64 controller and Dual Shock and said "**** that!" When controllers began to get handles, they began to become unweildly bloated pieces of plastic.
One other thing: most of these lapsed gamers wanted to play games with non-gamers. This included their girlfriends, their parents, wives, and so on. They told me their non-gaming spouses and family looked forward to playing the Wii whereas you could never get them to play Xbox 360 or Gamecube.
Whatever the Wii is, it is not scaring non-gamers like previous consoles do.