Awesomeness, thy name is driving a big rig and completely obliterating everything in your path. After my first big rig race, I ran around the office stomping and screaming "RAAAAARGH, I'M A MOUNTAIN MAN! I EAT TREES!" Did it have anything to do with the game? Nope, but that's just how much testosterone I was pumping with.
This game is the complete opposite end of the spectrum from F1. One encourages (and enforces) sportsmanlike conduct, tight racing lines and one-mistake-and-you're-****ed accuracy. The other encourages you to drive like an asshole and shove everyone else off the road while honking your horn as you watch them careen off a cliff as they scream "you're a diiiiiiiiiiick!" all the way down.
I totally agree on the soundtrack love too. It fits the game so perfectly.