Shut up and take what?
I think that's the part that makes this such a hot topic. Especially in the way it's presented in the article. You get a wake up call that, Hey this is happening to you whether you like it or not. Whether you care or not, and it puts some people in a defensive position. It's perfectly reasonable to question whatever assumption you had about your daily actions and go... Well shit did I fuck up somewhere? Am I still screwing up? To tell someone they're the object of social scrutiny is to invite one to scrutinize their own actions, whether they did anything wrong or not.
I can imagine someone who literally never pushed any kind of social injustice in their life to stop and go... Well that seems unfair. And I believe it is, but unfortunately that's the reality everyone faces and has to answer to. Or you could just shrug and go about your life. No one is obliged to really do anything in this article after all is said and done. Still, being judged is never fun so I can at least understand that point.