Finally found it. This text is written by Greg (former Joypad/Gaming, now freelance in France). He also worked for Famitsu Xbox and some other japanese publications.
"The scores of famitsu, how it works :
1) Famitsu is a weekly magazine. Thus there are 4 teams making one magazine per month, with one chief editor each.
2) Before starting testing a game, the chief editor and the reviewers have a meeting and discuss about the game. If the chief editor got special orders from the publisher (don't be to harsh or so) he tells them there.
3) The 4 reviewers play the game.
4) They go back to the chief editor the day the magazine is finished and discuss again. They each agree on the score they will give to the game.
5) The chief editor sends the scores to the publishers so they can comment about them.
6) If the publicher is not happy with the scores, he negotiates. For example : "All right, you are harsh on that one, but the next one you give me a free ad, ok ?"
There it is, it's not that difficult. I say "Famitsu" because I know it from the inside, but in Japan it works like that everywhere. The magazine get the images and infos MONTHS before the official press release, but wait for the publishers before doing anything with them. There is absolutely no research from them.
All the pages about a game are sent and verified by each publisher. If they do a feature about Devil May Cry, it will be checked by Capcom who will send back the page saying them to change a title or some texts...
After seeing the DOAX2 and Sonic scores I'm sure no one at Famitsu owns a 360.. they just publish random scores and assume no one will notice, because, well, 6 people have a 360 in Japan and they don't read Famitsu. :lol
Is just another mentality, I am sure nobody there think they are fooling anyone. Famitsu is just the voice of the industry and that has been always like that, they publish a ton of information about games so players can know them or offer guides to help players with them, that is the purpose of the magazine as far as I see. The problem is when you try to apply the standards of a west magazine to Famitsu.
If a japanese player want some real critic, I think he go to 2CH. I have heard Dengeki does proper reviews, but not sure about it.
Yeah, I thought I remember reading somewhere it was indeed exclusive. And while I'm really eager to play it, I don't have either a Japanese 360 or sufficient knowledge of the language to enjoy your copy as much as I'd like. What are the chances of a localized version sometime soon?
Now I want to see that! You got to love his style of drawing. I wonder if OXM would include that cover in one of the issues because I would love to have that in my collection when I get an Xbox 360 and Crackdown.