For the reasons aforementioned. However, you've broken down the entire post into quote yet negated to answer the most telling question. It was:
" Provide
compelling evidence of the second part of your post please (
bolded). "
So again, provide me with compelling and irrefutable evidence of your claim. You answered the rest, answer the most important.
The popularity or name recognition really isn't the deciding factor here. If a company does marketing it carefully choses the channels it uses because that what marketing is all about.
So since THQN decided to specifically use 8 chan as a platform for their marketing they simply must have known what kind of audience they will find there. Otherwise they would have the most clueless marketing department to ever exist.
Knowing and carefully choosing your audience and communication channels is one of the core pillars of marketing. A marketing department not doing that is like a programming department refusing to use computers.
Stuff like that doesn't happen accidentally.
Who had the idea to sue 8chan? Who sign off on it? Who knew about it?
These are questions THQN should answer now, because this wasn't an innocent accident that can happen on occasion.
A Director of PR was approached to do an AMA on a website. You're making up how things should work in your head and applying them to something that did not happen. I mean, it's right here. The Director of PR personally agreed. There was no 'they', there was no secret group or signoff. Do you think everyone gets together and then the CFO says yeah Bob, you can go do that AMA. Furthermore, what you're saying should happen is exactly what the director of PR is saying didn't happen. Do you understand that? He just agreed without a second thought, hence the backlash.
I don't know what the "rattle" is.
But if I were a marketing guy and would have to decide whether or not I want to associate my product or brand with the "rattle" or whether or not I can reach a valuable audience through the "rattle", I would be sure to look into it properly until I know the answers to these questions.
Because thats literally the job of a marketing department.
But you're not. And this is not a marketing department. You're conjuring all these complexities out of nowhere. The Director of PR was approached to do an AMA. As a director he is going to have a lot of autonomy on when and how to act. He said Yes and admitted he did no research or further digging.
It's not a massive leap.
As I said, marketing departments are in the business of knowing what channels to use and which audience to cater to. They don't chose either one of those, channel/audience, by accident ever.
We can argue about the size of the leap - it's not really important. I'll even cede the point on 'massive', but you're still basing the truth on your assumption. You're inserting things in there that are not true. The guy has held his hands up and said I fucked up, I did not check the source etc. Your response is 'obviously lies, this wouldn't happen.' Again, fine. Evidence it.
And secondly, the way they interacted with the 8chan community clearly showed that they knew about the form of discourse there:
</snipped pictures>
A marketing department is responsible for the marketing campaigns it does. And it is not unreasonable to assume that a marketing department knows what kind of audiences it likes to reach with its marketing campaigns.
The bolded again. They did this, so it definitely means that. I believe half those responses are by impersonators. Only the ones with ## are the genuine participants? So to recap from those pics:
poster 1 says: Where them big tiddie lolis at (massive picture of content)
THQN response: You got them already we'd say
poster 2: posts image of knight with 'cease your faggotry text
THQN response: That could be from one of our upcoming games
The second could be construed as an issue if you jump to one conclusion over another:
conclusion 1: Response is referencing art/image/knight and doesn't even consider text
conclusion 2: Response fully considers the text slogan as well as the image
Evidence that conclusion 1 is more likely than conclusion 2 bearing in mind this was posted on an imageboard. Provide
compelling evidence, not just 'it's likely in my head so it's true'.
1. This was signed off by multiple people and multiple took part in the AMA from THQN's side.
2. I don't believe that a marketing department doesn't know the channel it uses nor the audience it targets through it.
3. The responses of THQN staff on 8chan clearly show an understanding of the "jargon" there.
1. See tweet above. It was personally authorised by the Director of PR. Do you know how companies work? Can you name and evidence these multiple people, can you detatch the imposters from the genuine responders to support your claims?
2. It doesn't matter what you believe. The guy has admitted not taking the steps you deem 'reasonable' and that's why it happened.
3. See tail end of 1. Does that mean those who know the terms incel must hang round self loathing mirrorless basements? Don't be so ridiculous.
I fully expect people who are dumb enough to view 8chan as a viable marketing channel and the resident audience as a desirable audience, to also be dumb enough to underestimate the implications and consequences of their actions.
So your answer is yes, they frivolously went into this AMA with no regard to the company's profits, acquisitions or projections - they did it in full knowledge of what 8chan was and hosted. But on the same hand multiple people must have signed this off at a senior level, which would have involved someone like a CFO and CEO, all because they wanted to be edgy. These other senior figures had no regard for the shareholders who hold them accountable and decided to do it for lulz. They haven't learned from what a plummeting stock price does and carelessly take no lessons from the THQ Acquisition in 2013.
The bottom line is that I've been around the internet a good while to know when I'm dealing with someone ill equipped to actually discuss a topic so I'm leaving this interaction with you here. If you actually provide actual evidence to your claims above I might get back to you. And I mean more evidence than 'a marketing department wouldn't do this', or 'multiple people must have signed this off'. Hard, actual evidence of your claims please.
