I have never heard anything about this shirt until my friend told me about it the other day.
Apparently this shirt has been a top seller on Amazon for quite a bit of time now.
Here's the shirt:
http://www.amazon.com/dp/B000NZW3KC/?tag=neogaf0e-20
What has made it special was the first review that appeared on it.
Ever since then, it's been popular.
Here's a news article in the Chicago Tribune:
http://www.chicagotribune.com/business/columnists/chi-talk_3wolfmoonmay20,0,7693470.column
another article from abc:
http://abcnews.go.com/WN/story?id=7690387&page=1
And a video about it: http://www.todaysbigthing.com/2009/05/28
Apparently this shirt has been a top seller on Amazon for quite a bit of time now.
Here's the shirt:
http://www.amazon.com/dp/B000NZW3KC/?tag=neogaf0e-20
What has made it special was the first review that appeared on it.
This item has wolves on it which makes it intrinsically sweet and worth 5 stars by itself, but once I tried it on, that's when the magic happened. After checking to ensure that the shirt would properly cover my girth, I walked from my trailer to Wal-mart with the shirt on and was immediately approached by women. The women knew from the wolves on my shirt that I, like a wolf, am a mysterious loner who knows how to 'howl at the moon' from time to time (if you catch my drift!). The women that approached me wanted to know if I would be their boyfriend and/or give them money for something they called mehth. I told them no, because they didn't have enough teeth, and frankly a man with a wolf-shirt shouldn't settle for the first thing that comes to him.
I arrived at Wal-mart, mounted my courtesy-scooter (walking is such a drag!) sitting side saddle so that my wolves would show. While I was browsing tube socks, I could hear aroused asthmatic breathing behind me. I turned around to see a slightly sweaty dream in sweatpants and flip-flops standing there. She told me she liked the wolves on my shirt, I told her I wanted to howl at her moon. She offered me a swig from her mountain dew, and I drove my scooter, with her shuffling along side out the door and into the rest of our lives. Thank you wolf shirt.
Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.
Ever since then, it's been popular.
Here's a news article in the Chicago Tribune:
http://www.chicagotribune.com/business/columnists/chi-talk_3wolfmoonmay20,0,7693470.column
Three Wolf Moon T-shirt inspires wave of snarkiness on Amazon product reviews -- and sales skyrocket
How gut-busting customer reviews can help take a product to the top of the sales charts
The pros of Three Wolf Moon, according to the Amazon reviewer who turned the accurately titled T-shirt into an ironic Internet phenomenon, are these: "Fits my girthy frame, has wolves on it, attracts women."
The cons? "Only 3 wolves ... cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark."
Somehow that posting, in November, started circulating around the Net. And this month a flood of new Three Wolf Moon reviews came in, turning it into the latest in an oddball and thoroughly engaging Internet sub genre we'll call Customer Review Comedy:
--"Whenever I wear the wolf shirt I have a lot less issues with involuntary urination. I have not studied it long enough, however, to establish a cause/effect relationship."
--"Once ... while wearing the wolf shirt I was mistaken for Schneider, the building superintendent on 'One Day at a Time.' "
--"If you are planning on spending exactly $9.14 on yourself this year, this better be the purchase."
Perhaps the most inspired comment linked the shirt, sold on Amazon by a store called Pierce This 2, to an earlier and even funnier Amazon mock-review thread: "I accidentally spilled a glass of Tuscan Whole Milk down the front of this shirt, and my soul was torn from my body and thrown into heaven by a jealous God."
Employees at The Mountain, the Keene, N.H., T-shirt company that makes Three Wolf Moon, noticed the phenomenon and thought some of the comments were getting out of hand. Art director Michael McGloin posted a response defending people who like Three Wolf Moon at face value, for its depiction of nature.
"Of course I approve of [the comment thread] because it's freaking hilarious," McGloin said in a telephone interview. "But I don't approve of it when it turns into like a prejudice or class-war thing."
At Amazon, "the Three Wolf Moon T-Shirt is currently the No. 1-selling item in our apparel store, recently moving up 2,300 percent in sales rank," said Russell Dicker, senior manager of community content.
"We are pleased that our customers play such a critical role in making Amazon a fun shopping experience and we are grateful that our reviewers are so passionate."
another article from abc:
http://abcnews.go.com/WN/story?id=7690387&page=1
And a video about it: http://www.todaysbigthing.com/2009/05/28