Was... that their big show?
Maybe they're holding out to announce acquisitions during other publishers' conferences? "One last thing, let me welcome Phil Spencer to the stage..." sort of mic drop.
I'm not making excuses either way, just seems like a whole lotta bluster these past few days with little payoff. They're either keeping cards close to their chest or this is their full hand, that's what I am getting at.And to lull Sony their plan for the show was "Let's show fucking nothing" ?