Yes there is...
It is the same as why boys want to play football or socccer much more than woman do. It is the same why males want to hunt more than woman want to. If you want it or not males and females will always be different in some ways. They are different in their thinking, they have different tastes and interest etc.. And not because everything was manipulated by society or media.
And Eidan: She tries to claim that these friend brands and so on have no market which is again not true. And overall not big companies need to change. They are just reacting to a market and you cant criticize them for this since they want to make money.
That's funny.
In the small American town I grew up in, all the girls played soccer from an early age and excelled at it, so the boys thought of it as a "girly" sport and avoided it like it had cooties. Football is what real men play in Ohio and soccer is for girls and girly men.
But you're right, it's probably something innate and not at all about culture and context.
edit: I actually recently saw a study that said in America up to about age 14, girls and boys participate in sports at close to the same percentage but once they hit age 14, girls drop out of sports at twice the rate that boys do.
I'm sure that can't have anything to do with all the gendered magazines, advertisements, and assumptions about "normal" behaviors for teenage boys and girls. It's probably something inherit to women, right?