Ubisoft expresses its interest in using generative AI for game development, confirming that experimentation has been ongoing internally at all levels.
gamerant.com
In its financial report for the 2022/23 fiscal year, Ubisoft expressed its interest in
using generative AI for game development. "As the world adopts Generative AI at a record pace, GDC 2023 demonstrated its immense potential to profoundly transform creative industries. Ubisoft is uniquely positioned to lead this transformation, with a strong game technology expertise, over 20 years of proprietary data and assets, and a rich portfolio. Internally, early adoption is fast, with creators and developers of all levels experimenting with the technology and taking advantage of the booming Generative AI landscape. With them, Ubisoft is shaping a responsible framework with talent management and fair use at heart," Ubisoft wrote.
"In parallel, teams are leveraging years-long R&D efforts in AI and Machine Learning applications, especially through La Forge, to identify the best use cases and harness the power of this technology to have a positive impact on creativity, workflows, and players' experience," Ubisoft added. One example of such endeavor has actually been unveiled by the company few months ago. Back at the GDC 2023,
Ubisoft introduced an in-house AI tool called Ghostwriter to assist scriptwriters in generating NPC barks.