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[Screamapillar]

I'll always love the rainbow logo, completely due to my fond childhood memories of Rayman

 

[The Jazz Cabbage Master]

 

[Vinc]

That first logo is amazing. They should have used it in FC Blood Dragon! (Or did they?)

I don't mind the new logo. Looks like a simpler version of the old one. I'd like to see the animation for it.

 

[xintin]

If you're going to do a graphical "treatment" to the O in Ubisoft, why would you make it look like the outer line of the logo (which is arguably the worst part of the design) instead of the center.

You know, the part that already looks like an actual O.

 

[tsab]

Boobs. Boobies. Oobies. Ubies. Ubie. Ubi. Ubisoft.

Mmm, boobies soft.

Now everytime anybody mentions ubisoft, I'll be thinking boobies shot

Spoiler

(*)(*)(.)(.)

I liked the 90's logo the most. The rainbow umbrella made me fuzzy inside.
Also the new one reminds me of a nautilus

 

[Daffy Duck]

Looks like the all seeing eye of a cult.

 

[ultrazilla]

Looks like a flushing toilet.

/OMG I just can't hahaha

 

[N.Grim]

Whyyyyyy

 

[Terrorblot]

I actually like the new logo save for one nagging complaint. I wish the collapse in the O and the really distinctive line end jutting in the swirl of the logo were pushed just a hair further, because when zoomed out that O straight up looks like compression artifact. Other than that, the logo is sharp.

 

[AudioEppa]

👀
#BringBack86Logo

 

[HKA6A7]

Looks unfinished...

Appropriate.

 

[KHlover]

Awful. Looks like a version of their logo for a colouring book.

 

[Callego]

Colours will be DLC

 

[SuicidalSteve]

Looks like a symbolic reference to what vivendi is currently doing to ubisoft....Gutting out the company one share at a time leaving nothing but a hollow shell

 

[Gator86]

Surprised this took 19 posts really.

 

[fastest finger]

To get the colour back you need to buy the season pass.

 

[Keyser Soze]

Has Ubi ever used the 1986 logo in a recentish game? I feel like it would have worked well in Far Cry 3: Blood Dragon or one of the Trials games.

 

[Spukc]

Whyyyyyy

That's whyyyyyy

 

[chrominance]

Looks like someone redrew the old Ubisoft logo in Illustrator in five minutes. I guess the old one was getting a bit long in the tooth, though.

 

[Blam]

Ummm...yes please.

Yeah seriously fuck that's a good logo. It perfectly captures the era it was in.

 

[natuKo]

Ubisoft: We took our previous logo, removed all color, then we cut it up and shifted it to communicate how broken and disconnected our games are.

 

[Face it Tiger..]

 

[psyfi]

Looks like a flushing toilet.

that's seriously what I've always thought when seeing their logo

 

[Rygar 8 Bit]

no logo they come up with will look better then the 86 one

 

[CalamityPixel]

Seems like a prototype design.

 

[MaximusPayne]

Appropriate.

 

[BigEmil]

Got more bland after each logos. Just like their games

 

[kuYuri]

They should have used that 1986 logo for FC3: Blood Dragon. Missed opportunity.

 

[inner-G]

I like the font change but it looks like they just added an awkwardly thick stroke to the old icon shape in Adobe Illustrator...

 

[OfTheOverflow]

Lets go back to that '86 logo, it's fuckin' mint.

 

[BannedEpisode]

I like it.

It's clean and simple.

 

[Kindekuma]

Everyone going the way of flat designs. Gone are the days of gradients or any logo with more than 3-4 shades of color.

 

[BakedTanooki]

I have never seen the first logo before. Looks like the best one to me.

 

[Fuchsdh]

Looks like someone's just started using Adobe Illustrator for the first time.

That's what it feels like to me too. The lack of rounded-off or tapered ends to the stroke makes it feel really chintzy.

They would have been better off just flattening their 2003 logo.

 

[alr1ght]

down the drain you go

 

[Akai__]

My reaction:

Looks horrible.

 

[Sn4ke_911]

looks downgraded

 

[SgtCobra]

Just in time for the hostile takeover!

 

[Crazy Diamond]

Well, Rainbow Six and Ghost Recon are good and they seem to be taking their time with the new AC, so maybe this will actually mean something. Splinter Cell needs a shakeup though. Not sure if a reboot is necessary but a new direction for sure. That series has become increasingly stale since Chaos Theory.

 

[paragonpro]

I like the 80's one, they should go back to that.

 

[The Main Event]

Ummm...yes please.

I see boobies.

That new logo is lol. Maybe it looks better in motion.

 

[Pejo]

Man I love that 86 logo. New one sucks IMO, though I know nothing about design other than what I think looks cool.

 

[Alpha Phoenix]

The colored version will be DLC.

 

[Billfisto]

That looks like someone told me "make the Ubisoft logo in Illustrator", then pulled me away from the computer after a minute and a half and didn't let me go back to finish it.

 

[KingBroly]

So the logo now represents:
- Lifelessness
- Devoid of Merit
- Money Sink

Got it

 

[Marcel]

down the drain you go

What a Vivendi executive sees when he flushes

 

[forknknife]

It's better than their previous ones. Wouldn't have gone for monochromatic though.

 

[Fliesen]

Did they forget to taper the ends of the swirl??

yup, this just looks so ... unfinished...

 

[Prototype Viktor]

They want the logo to reflect their games, want it to be empty and soulless inside the predefined lines

 

[∀ Narayan]

That 1986 logo is clutch. They should have just updated that a bit and gone with it.