Presumably this is shipped given Sony's other sales statements, but impressive none the less.
There's a lot more at the link about marketing Uncharted 3 if you're interested.
There's a lot more at the link about marketing Uncharted 3 if you're interested.
IndustryGamers said:IndustryGamers spoke with Sony's Asad Quizilbash, product marketing manager for Uncharted 3, about the marketing efforts involved with the game.
IndustryGamers: What were your initial sales numbers for the first week? Did this exceed Uncharted 2, and by how much? How did this map to your goals for the game?
Asad Quizilbash: As we reported, day one we shipped over 3.8 Million copies of Uncharted 3: Drake’s Deception. Week one sales were double that of Uncharted 2: Among Thieves, far exceeding our expectations.
IndustryGamers said:The next big campaign beat was the Public Beta. Although a traditional tool used by development to kick the tires on multiplayer, we see the Public Beta as an important marketing tool to get the game in the hands of our core gaming community. We supported the Beta with a combination of digital advertising and retail point of purchase. We ended up with over 1.6 Million players – far exceeding our expectations.
Source: http://www.industrygamers.com/news/uncharted-3-charting-successful-marketing/IndustryGamers said:IG: Is there a special PS3 Uncharted 3 edition bundle? What about a collector's edition?
AQ: We have shipped a $99.99 Special Edition of Uncharted 3 that includes a Collectors Edition Steelbook, replica Nathan Drake belt buckle and ring, and a Nathan Drake statuette created by Sideshow. It's only a limited quantity and is almost sold-out.
We also shipped an Uncharted 3 PS3 Bundle for $299.99. You get the 320GB PS3, and a free copy of Uncharted 3. Sales of this bundle are exceeding ours and retailer's expectations, showing that Uncharted 3 is bringing new consumers to the PS3 platform.
IG: What's the lifetime sales of the Uncharted series?
AQ: Sold over 13 Million units globally.
IG: Is a sequel being planned?
AQ: We can't talk about any future title releases. We will continue to make games that our consumers love experiencing.