Read an interview about it. Thats a pub who never developed a game. They got the IP trough their pub money, and this is their first attempt on developing. They see it as a start, promised their is more to come.
The hell? The game is published by Reef Entertainment (European producer for a bunch of Rebellion's old stuff, like Snipe Elite and Rogue Trooper) and the developer is Teyon in Krakow, a team that has 30-some games under its belt (no big ones, and almost all are European releases, but you could find one or two of its titles on a store shelf.)
Minus the faces, the game visually doesn't look that bad. The gameplay now...haha!
To be fair, the video fairly well fucks everything up about it that could possibly be enjoyable. These players don't know what they're doing (even halfway into the clip and after checking the controls, they still can't figure it out even though it's a bone-stupid lightgun game,) they didn't know coming into it that it's a lightgun game and cannot BELIEVE that it is what it is, and they spend most of the video complaining that they don't know how to play the game and thus that's the game's fault. Also, they play 2P co-op, which is an option in the game but doesn't really seem like it plays to the game's strengths in any way, be they what they may be. Not that I expect "reverent preparation" from guys playing a game just for shits and giggles (this game is for sure mediocre at the very best) but it can't be that hard to figure out a lightgun game's gameplay in 17 minutes of gameplay, right?
I feel bad for the developer. This is probably a big license for them. But this game looks awful
I wouldn't feel too bad for the developer, they knew what they were doing and they must know what to expect from the audience because they've done it before, several times. Rambo runs on the engine that powered the Heavy Fire games, which are these sharp-looking, super-dumb on-rails shooters that started on the Wii (where lightgun play had a short rebirth due to the WiiMote... no Time Crisis on the platform though?) and branched out to 360/PS3 (also there are some portable versions of it.) These are semi-retarded TC clones that look surprisingly nice and have massive gibs and sell to bored people who like to pull triggers and already own all the Call of Duties.
Here's a clip of the most recent one, Heavy Fire: Shattered Spear (2013)
http://www.youtube.com/watch?v=aNAGO3363qw
As much as the franchise owners and licensees would love to pretend that Rambo is a AAA franchise worthy of being made as a big Metal Gear or Crysis type game as some have suggested, the franchise isn't that anymore, and the backers are hardly ready to help try to make it so again. So instead, they whipped together something based on a proven hit using an engine that'd look nice in screenshots and trailers, and they're ready to take what they get.