Its cheaper by $30 walmart, $60 Target, those two are huge, Dell has a incredible deal. But they do have the AAA lineup this fall to maybe not count on pricedrops and with them dropping kinect/better tools, the games are much closer to PS4 then launch. PS4 does have the marketing deals on huge titles, but BF is more casuals and with 360 having a huge advantage over PS3 in America, I would expect most of them upgrade to XBO this fall with Gears/ Forza/Halo/Tomb Raider/FO4 marketing line-up, compared to the UC collection, and marketing deals on Starwars/COD. we will see. but I think MS takes November by 200k+