Except, the 5th lap never happened yet, so your guy is still losing ground, 21 seconds behind.
To put this in mathematical terms, if we're graphing the gap in total sales, the gap has always been increasing. The first derivative of the graph of that gap would be the rate that the gap in total sales is increasing by, and that's still completely in the positive range.
And it's the third year/ season your kid is trying for gold.
... In a race with only 2 other kids
1st year he ended up very distant second, practically ex aequo with the third, and he ragequitted instead of trying more.
2nd year he did a great effort but ended up 3rd by a hair, even though the favorite fumbled his start and ended up 2nd, nearly 3rd. At least he kept going for the distance.
And now, 3rd year, he's going to end up distant 2nd again, but only because the outsider, which won the 2nd season handily, bungled his race so badly from the start he ended up dropping out early and declaring it was time for a do over and a whole new season, but this time the running would be done while holding both arms up and screaming "Weeeeeeeee!!!!" the whole race.