Just got this email from a distributor of mine:
First time I'm hearing that bit.
The time has come... Microsoft is winding down its Zune brand and turning a new leaf as Xbox Music. This global relaunch represents Microsoft's move to make the games console the entertainment hub of the home, similar to what Sony Playstation did with their Music Unlimited service. The revamped service will offer free-to-user advertising-funded streaming, a single tier dual subscription streaming service, a scan-and-match locker service and ALC downloads.