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[GnawtyDog]

So is Xbox's unlimited war chest back on the table now?

Someone above Phil just felt generous - very. Reasons will always be unknown.

 

[MightyHedgehog]

So is Xbox's unlimited war chest back on the table now?

There's no doubt they can absorb more loss than Sony if they need to, but I think everyone should remember that these new hardware configs were chosen specifically to allow faster cost-cutting for fatter profit margins earlier as well as offering a more affordable opportunity to drop price faster and more inline with all of the console generations' price drop trajectories before the last one where prices are still ridiculously high today.

 

[Drac84]

Sony doesn't need to do anything yet. They're in a comfortable and strong position right now.

It would be wise to wait and see if them bringing the price back down again will actually shift sales substantially in the US.

Sony can afford to do that, specially with how early their stream of solid games start releasing this year.

Yep. Bloodbourne should see a decent bump in sales for March. Surely any price-drop will be timed to coincide with UC4 in October.

 

[DirgeExtinction]

What if they're temporarily dropping the price because they have some big announcements next week with Windows 10?
:O

 

[xxracerxx]

Sony needs to do $299.

Hahaha...no they do not.

 

[Dylan Sexbang]

Now that I think about it... It really sucks for those poor souls who bought an Xbone in January at $399.

I feel bad for the person I sold one to in March at $500 when I bought it for $440.

 

[Gestault]

Ah true, totally forgot about that. The PSr should still easily beat the X1, even with this price difference. It'll be much closer though. So if Sony drops to 350 does MS drop to 300? Would they go sub 300 if Sony did $299?

They are basically letting Sony hold all the cards

The decision for a price drop isn't just an arbitrary reaction. There has to be either room in the product margin itself or a strategic justification. I don't see either of these systems below $350 MSRP too soon, and I don't think Sony needs a drop, in terms of their operations. They're still ahead, and that means they have more to work with from software sales.

 

[Steverulez]

Ah true, totally forgot about that. The PSr should still easily beat the X1, even with this price difference. It'll be much closer though. So if Sony drops to 350 does MS drop to 300? Would they go sub 300 if Sony did $299?

They are basically letting Sony hold all the cards

MS have got themselves in a position where Sony made a move and they followed very quickly, rather than having one made a move and the other a while after so while we can expect Sony to drop the price as their next move, they may well wait as far away as August/September for the holidays.

The Xbox One will be $299 this holiday with Halo though, that much should be obvious.

 

[The Artisan]

Hahaha...no they do not.

well they're certainly gonna lose the U.S if they don't change the price at all.

 

[Bgamer90]

Ah true, totally forgot about that. The PSr should still easily beat the X1, even with this price difference. It'll be much closer though. So if Sony drops to 350 does MS drop to 300? Would they go sub 300 if Sony did $299?

They are basically letting Sony hold all the cards

I think both companies are seeing their boxes as more of a means to get people sucked into their services/ecosystems -- thinking long term instead of short term (money loss).

So yeah, I could see there always being a $50 gap between the two consoles in America from this point on.

 

[labaronx]

The biggest question now is do I get an xbox now at 349

Or wait until november for a special edition halo 5 branded console at 349 or possibly lower

 

[Chocolate & Vanilla]

Ah it's the old DFS strategy. UK peeps know what I mean

 

[Jigorath]

well they're certainly gonna lose the U.S if they don't change the price at all.

I'm sure they're fine with a substantial lead worldwide.

 

[LowParry]

What if they're temporarily dropping the price because they have some big announcements next week with Windows 10?
:O

Since they're going with "promotion", they'll announce "Since our customers love this price so much, it's going to stay permanent! Now here's Windows 10!"

 

[DirgeExtinction]

Very interesting timing with the "pronotion", especially when they don't have much announced for the first few months of 2015.

 

[FinalStageBoss]

Lmao that lasted like ten days

 

[TomShoe]

Now that I think about it... It really sucks for those poor souls who bought an Xbone in January at $399.

If you bought an Xbox in January after all those deals, I can't feel bad for you.

 

[AmFreak]

Is MS aware a permanent pricecut in Europe is much more needed?

You can get it cheaper than the official price since it basically came out here in Germany
Currently these are the cheapest prices of a price comparison site:
340€ for the normal one
360€ SO Bundle
370€ AC Bundle
420€ Kinect Bundle
430€ CoD 1 TB Bundle or AC Bundle with Kinect

 

[BoboBrazil]

Playstation is such an integral part of Sony's future going forward. They must react to this price drop and also lower the price to $349 going forward if only in the US. They were probably going to announce it at e3 anyway.

 

[KissVibes]

Please Microsoft, give me a $399 bundle with all the Halo games in the fall. I mean, all of them. Reach, ODST, and Wars remasters.

 

[Dragonborn]

MS have got themselves in a position where Sony made a move and they followed very quickly, rather than having one made a move and the other a while after so while we can expect Sony to drop the price as their next move, they may well wait as far away as August/September for the holidays.

The Xbox One will be $299 this holiday with Halo though, that much should be obvious.

The X1 was already close to $299 this year, I'd wager it'll go way lower this BF, especially if there's another price cut this year.

All in all at least NPD won't be boring

 

[On Demand]

The lead that sony has in the U.S. will be gone by April. Not really putting myself out there when I say that.

Not really. Remember it wasn't just a $50 price difference that made them outsell PS4. It was free games on top of gift cards. I honestly think a $350 xb1 still won't sell more than PS4.

 

[furious]

What do you mean?

The Halo 5 Beta title, as a stand alone product, was launched on the Xbox One more than 10M times. (This is not unique users.)

 

[Biker19]

I don't know why you go into Xbone threads as it seems to cause you actual physical pain.

I don't know why, either. Everytime I give out my opinions about what Microsoft's doing, all these posters here do is attack me. Maybe I should just stay out of these threads for a long while.

So far, the only posters who were being reasonable with me for my opinion about this, are illmatic22 & Bgamer90.

 

[illmatic22]

If the PS4 continues to sell well as is, it won't get a price cut.

 

[Astral Dog]

Poor fools that bought an Xbox One the last two weeks...
But this is good news, keep slashing that price, MS.

 

[YoYo Switch]

Lemme see a white Scalebound bundle and I'm all yours MSoft

 

[Katana_Strikes]

What is the point in all this? It's just very poor messaging from MS.

Don't play games with people's money. You're either 399 or 349. Stop trying to mess about and make your message clear. Just another misstep from the corporation and another reason that puts me off buying the platform.

 

[Duxxy3]

I'm sure they're fine with a substantial lead worldwide.

This.

Unless the PS4 stops selling in the U.S., Sony has nothing to worry about.

 

[Lucreto]

Is this for the Unity bundle or the console by itself?

 

[matty2Dfraud]

I don't know why, either. Everytime I give out my opinions about what Microsoft's doing, all these posters here do is attack me. Maybe I should just stay out of them.

So far, the only posters who were being reasonable with me for my opinion about this, are illmatic22 & Bgamer90.

Is this some kind of long con or should i legitimately feel bad for you? Not because people are mean to you... just feel bad for you.

Maybe I should just stay out of them.

Maybe I should just stay out of them.

Maybe I should just stay out of them.

We all know this isn't happening.

 

[Garrett 2U]

I don't understand why they didn't just permanently drop it or extend the 'promotion' lol

Maybe they got some really valuable data from the two week break

I don't know why, either. Everytime I give out my opinions about what Microsoft's doing, all these posters here do is attack me. Maybe I should just stay out of these threads for a long while.

So far, the only posters who were being reasonable with me for my opinion about this, are illmatic22 & Bgamer90.

At that point, you don't even need an ignore list. You need a white list.

 

[Ricky_R]

If you bought an Xbox in January after all those deals, I can't feel bad for you.

Touché.

 

[Shpeshal Nick]

I don't know why you go into Xbone threads as it seems to cause you actual physical pain.

You already know the answer to that question before you've asked it.

 

[Calcium]

Yikes, I'd hate to be someone that bought a One in the last couple weeks. Microsoft needs to just make this the permanent price point from now.

 

[matty2Dfraud]

Poor fools that bought an Xbox One the last two weeks...
But this is good news, keep slashing that price, MS.

Um, retailers will price match within 30 days. I guess it sucks they have to call or return to the retailer where they bought the console to do that.

 

[The Artisan]

I'm sure they're fine with a substantial lead worldwide.

true, but seeing as how they've been winning every region including this one, I think they should want to try fighting to keep the lead in it.

 

[impact]

Now that I think about it... It really sucks for those poor souls who bought an Xbone in January at $399.

All three of them?

 

[RBK]

Gotta appluad MS for wising up before it's too late.

 

[The Artisan]

does this also mean they'll be selling at a loss from here on out with the $50 price cut?

 

[TomShoe]

Wait a minute, is this U.S. only? If so lol what a drop in the bucket.

 

[Lynn616]

Now that I think about it... It really sucks for those poor souls who bought an Xbone in January at $399.

They could return it for the difference. Should easily be within the return period.

 

[3rdamention]

Im already envisioning a Dave Chapelle Crackhead meme with the quote "Got any of those Xbox One Price Drop Promotions?"

 

[family_guy]

well they're certainly gonna lose the U.S if they don't change the price at all.

Serious? PS4 would have to stop selling in the U.S. Sony's probably going to do better this year than last year with all the games coming out.

 

[Sonson21]

They smell those tax returns in the oven.

 

[Schryver]

It's your turn Nintendo

Spoiler

:/

 

[Feorax]

does this also mean they'll be selling at a loss from here on out with the $50 price cut?

I'll be impressed if they've managed to get the costs down to the point where they could sell at $349 and make a profit this early in the generation.

I suspect they're going to try a loss-leading approach for a while, like Sony did for the first half of the PS3's life. It's absolutely a viable strategy, assuming the shareholders are happy with it.

 

[SmokedMeat]

It might've been a smarter move for Sony to just drop the price of PS4 to $349, rather than pack in TLOUR. People seem to forget they're both technically the same price.

I wish Microsoft would drop the price of the damn 360. Can't believe there's only $100 difference between them.

 

[Strike]

That was quick.

 

[Air Zombie Meat]

Why on earth did they put the price back up in the first place? Bizarre.