I’d say it's not really in the same league as this though. I've never experienced any full-screen ads as intrusive as this
I will preface this by saying I would prefer no ads, but unfortunately that is not in the cards. I was responding to a particular assertion made by a user that claimed "MS was the first company to spam you with ads when you turn on the console." That is why I brought up the fact that the Switch delivers ads almost everytime you press the power button. Again, this was to dismiss a claim that MS was the first to ever deliver similiar ads in a console. MS's single ad was larger for sure, but in both cases, you were effectively stuck in the same situation, press a button to stop looking at the ad. In MS case, that isn't everytime you press the power button.
Tbh, it's a silly argument anyways. It doesn't bother me at all on the Switch, and if I had been delivered this MW3 ad, I would not have been to bothered by it as well. Though, this wouldn't be the case if the practice became common.