First 10 is a contest made by Sony Ericsson to promote the new Xperia Play in some European Countries.
http://www.sonyericsson.com/firstten
The prizes are 10 Xperia Play. In the rules section of the website we can read
Which Means in english:
I can't find these values in other languages websites, maybe it's because the italian law for contest needs that the prizes values are shown to the public.
So the price should be at least 499 in Italy (WITHOUT CONTRACT)
EDIT: user Takao found that the estimated value for the us market is 400$
EDIT2: user Tamp remembers me that: "retail prices in Italy are never reported without IVA (20%). that makes it 599."
does exist similar taxes in US? there is a big difference from 599 and 400$
Sorry for my bad english
http://www.sonyericsson.com/firstten
The prizes are 10 Xperia Play. In the rules section of the website we can read
Premi in palio
PREMIO: Xperia PLAY; Quantità: 10; Valore unitario Iva esclusa: 499,00 ; Totale Iva Esclusa: 4.990,00 . IL MONTEPREMI complessivo ammonterà quindi a 4.900,00 (iva esclusa). I valori dei premi sono da intendersi al valore del listino di vendita al pubblico alla data di stesura del presente regolamento.
Which Means in english:
Prizes
Prize: Xperia PLAY; amount 10; one item value (without italian tax IVA) 499,00 ; total amount: 4999,00 . bla bla bla... The prizes values are the public resellers prices of the item at the time when this document was written
I can't find these values in other languages websites, maybe it's because the italian law for contest needs that the prizes values are shown to the public.
So the price should be at least 499 in Italy (WITHOUT CONTRACT)
EDIT: user Takao found that the estimated value for the us market is 400$
EDIT2: user Tamp remembers me that: "retail prices in Italy are never reported without IVA (20%). that makes it 599."
does exist similar taxes in US? there is a big difference from 599 and 400$
Sorry for my bad english