I missed this in the Nintendo mega thread on the topic and it's a few days old but I think it's worth its own thread.
It seems like YouTube are courting devs/publishers to introduce more ad revenue sharing.
Good move by Notch, it seems like accepting this would put a bullet in any YouTube coverage of your titles.
NeoGAF Thread: Nintendo going after Youtube Let's Play videos
Reddit Thread: Nintendo claims ownership over gamer fanvids on YouTube
I don't get why they are doing this? At most it should be a revenue share with the content creators they seem to be massively personality based now and work through those personality playing in their games sandbox.
I believe the RooterTeeth Minecraft Lets Plays get over a million views for each episode alone.