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YouTube go to Notch to try and Strike Ad Revenue Deal on Minecraft Videos

Gowans

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Sep 28, 2006
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https://twitter.com/notch/status/335045859156819969



https://twitter.com/notch/status/335047039647883264







I missed this in the Nintendo mega thread on the topic and it's a few days old but I think it's worth its own thread.

It seems like YouTube are courting devs/publishers to introduce more ad revenue sharing.

Good move by Notch, it seems like accepting this would put a bullet in any YouTube coverage of your titles.

Relevant:
NeoGAF Thread: Nintendo going after Youtube Let's Play videos
Reddit Thread: Nintendo claims ownership over gamer fanvids on YouTube




I don't get why they are doing this? At most it should be a revenue share with the content creators they seem to be massively personality based now and work through those personality playing in their games sandbox.

I believe the RooterTeeth Minecraft Lets Plays get over a million views for each episode alone.
 

Courage

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Apr 8, 2013
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Maybe Notch realized that without his dedicated fanbase uploading those videos, Minecraft wouldn't have been as big as it is now.
 

KojiKnight

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May 24, 2012
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This seems to be a bit of a dangerous trend...

Google probably goes to them with a deal where they keep more of the revenue, but since the revenue would be going to fewer individuals, they can take it to the parent companies as a big cheque.
 

aeolist

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Oct 31, 2006
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i'm glad someone remembered that fostering community interest in your game is worth far more long-term than a quick ad payout
 

Rasec

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Apr 9, 2012
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Since that introduction to premium, subscription, yt channels, there's been weird things happening to youtube.

I thought nintendo was a solo thing but if yt is really courting devs/publishers i see a lot of people that wins good cash with their gameplays starting to be afraid that they'll lose good money.
 

mrklaw

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Jun 10, 2004
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It doesn't necessarily mean YouTube were courting publishers, perhaps they saw lots of minecraft YouTube views and approached them simply to inform them they could enforce their IP?
 

mrklaw

MrArseFace
Jun 10, 2004
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Since that introduction to premium, subscription, yt channels, there's been weird things happening to youtube.

I thought nintendo was a solo thing but if yt is really courting devs/publishers i see a lot of people that wins good cash with their gameplays starting to be afraid that they'll lose good money.
He'd be a fool not to know that. His game was always half the story, the right people playing and promoting it without guidance or PR is the other half. The world knew how to approach the game before they even played it, which is huge for something as open ended and obtuse (recipes) as Minecraft. Those YouTube videos stood in for the manual that nobody would have read before dropping the game in frustration.

The kind of game it is is critical though. Minecraft is a sandbox, and the good lets play videos show what can be done and inspire viewers. Or are just dumb fun and you enjoy watching the person messing around (alone or with friends).

A more linear story driven game has IMO less value add from LPers (not to say they don't add value)
 

Chris_C

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I hate to get into this argument again but it would probably benefit him to leave the videos alone as Minecraft has made bank and continues to do so on a daily basis. The let's plays or just cool videos only help preach the gospel.
They surely do, it's free advertising. I got Minecraft because of Paul Soares Jrs' videos. Amusing that Nintendo, despite having billions in the bank decided they need this revenue, whilst Notch sees the value in passing.
 

Somnid

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Aug 9, 2006
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i'm glad someone remembered that fostering community interest in your game is worth far more long-term than a quick ad payout
People are going to stop recording livestreams of certain games because they aren't getting paid? Now who's chasing profits?
 

M3d10n

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Aug 28, 2006
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Is it even possible to ContentID Minecraft? The entire thing is dynamic and there aren't cutscenes or music to be detected.

So could Sony get ad revenue with the share function and recording/streaming videos?
I think it's more about the ad space itself than the revenue. If Sony, Nintendo and co. can gain control over the ads displayed for videos featuring their games, they can make sure only ads for their own products are displayed.
 

KojiKnight

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It doesn't necessarily mean YouTube were courting publishers, perhaps they saw lots of minecraft YouTube views and approached them simply to inform them they could enforce their IP?
It's not a coincidence that Nintendo did this and suddenly Notch is mentioned that he was asked about it. Even if they were, as you put it "only approaching them to inform them they could enforce their IP", the topic came up on revenue sharing. Google wants more money, and they see going through the IP owners as a means to do so.
 

aeolist

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Oct 31, 2006
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People are going to stop recording livestreams of certain games because they aren't getting paid? Now who's chasing profits?
people being able to make some kind of a living off of producing video content for games means it'll happen more and end up being higher quality

i don't see how that's hard to understand
 

wrowa

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Jul 26, 2006
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Revenue should be shared between the IP holder and the video creator, but most IP holders who are in touch with that part of the business won't do it or will hesitate to do it in fear of the inevitable outcry amongst the video creators and the people they reach with their videos.

Though it also strongly depends on the type of video; I'm not sure if YouTube allows for case by case decisions like that.
 

Munin

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Jul 20, 2006
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Let's Plays are a joke. Devs should receive 100% of the revenue. The only reason people are butthurt is because they fear they can't sit on their ass all day and play video games anymore to make a living.
 

Somnid

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people being able to make some kind of a living off of producing video content for games means it'll happen more and end up being higher quality

i don't see how that's hard to understand
These videos have no production values, it's all gameplay content, that's kinda the point. I don't think it's the same with like AVGN or Mega64 etc which are producing actual content and a taking a lot of effort.
 

nephilimdj

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Jan 31, 2011
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Notched asked them not to swear due to young children, they did anyway, notch was upset, yogcast said minecon was crap and complained notch didn't pay for the whole group to fly to the event (only 3 of the 6 or something like that).
 

aeolist

Banned
Oct 31, 2006
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These videos have no production values, it's all gameplay content, that's kinda the point. I don't think it's the same with like AVGN or Mega64 etc which are producing actual content and a taking a lot of effort.
AV editing, effects, and in some cases scripting and rehearsal take up a lot of time
 

Nibel

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Oct 18, 2011
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He's a multi-millionaire

His employees are millionaires

I don't think the decision wasn't as hard as many think even though they probably got a good offer
 

KojiKnight

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LP videos have high production values?
Some do, at least by youtube standards. Editing takes quite a lot of effort... For every "cash in" style, minimal to no editing ala Game Grumps, there is one that does a lot of editing/effects to improve on it ala PBG.

There are a lot of both... but you can't justify "it's not work" against all LPers just to "punish" the simple and fast types.
 

aeolist

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Oct 31, 2006
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the point is that even the low-effort game videos out there provide exposure for your product to a potential market, and if ad revenue is out there it'll encourage higher quality efforts and competition between producers
 

mrklaw

MrArseFace
Jun 10, 2004
59,901
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I'm more amazed at the fact minecraft vids are so popular. This pretty much sums up my feelings about them.

http://www.youtube.com/watch?v=WFyzadnA79k
(NSFW for language)

But good on notch for not caving even thoug he almost did.
If you don't like them, don't watch them?

But that's a stupid video. There are some great lets plays out there, from tutorials and mods to UHC multiplayer shenanigans.

I don't watch to see someone make a boat, I watch to see people enjoying themselves and sometimes to learn more about using new features recently added, or mods I'm curious about
 

Jawmuncher

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If you don't like them, don't watch them?

But that's a stupid video. There are some great lets plays out there, from tutorials and mods to UHC multiplayer shenanigans.

I don't watch to see someone make a boat, I watch to see people enjoying themselves and sometimes to learn more about using new features recently added, or mods I'm curious about
I don't.
I wasn't coming in here to down any videos or players.
Thus why I added the remark that i'm glad Notch didn't cave. Also that video is really old so times have changed a bit.
 

MJLord

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Mar 18, 2010
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It's free advertising for every developer out there. Why would you jeopardize that?
 

Shiggy

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Well, with his profits from Minecraft he does not need the money as much as Nintendo does.
 
Feb 27, 2008
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Let's Plays are a joke. Devs should receive 100% of the revenue. The only reason people are butthurt is because they fear they can't sit on their ass all day and play video games anymore to make a living.
It's not that simple, especially for something like Minecraft. Notch is aware that Minecraft videos fostered interest in the game. People make Minecraft videos because they like to make them, *and* Minecraft videos are popular, *and* because they can make money off of them. The cycle feeds off of itself. Notch taking a cut out of Minecraft videos could easily strangle that whole ecosystem--people stop making videos because it doesn't make them money anymore, which hurts interest in the game, which means Minecraft videos aren't popular anymore, which means Notch makes less money off of Minecraft videos and possibly reduces sales of Minecraft itself.

And yes, you can certainly argue that Let's Plays may hurt business for certain kinds of games, possibly one-and-done cinematic adventures like Tomb Raider, etc. But it's a case-by-case basis, at the very least, and there's no broad argument to be made that it's good business sense for all devs to take all revenues from YouTube videos.