hodayathink
Member
MoviePass seems like it would make people far more likely to buy overpriced concession food. Which is how they make money anyway.
Not sure why theaters are opposing it.
Because that's just an assumption, just as I could assume that the people most likely to use it the most are penny pinchers who won't buy any concessions because they're cheap (which is why they were so attracted to Moviepass in the first place).
Anyway, AMC laid out their reasoning, and it isn't so much that, but that Moviepass devalues the price of a ticket, and once Moviepass fails it may become even harder to sell people on $10-12 individual movie tickets if they had gotten used to paying $10 for the whole month.